Introduction

In a world teeming with brands, what makes yours stand out? At Anchovies, we believe that everything is branding – from the emails you send to the scent of your office. Dive into a transformative journey with us, where we craft a brand identity that's not just visually appealing but deeply resonates with your brand's core essence.

Our Philosophical Approach

At the heart of our design process lies a triad of principles:

Unique: We strive to create solutions that stand out amongst competitors, ensuring your brand is distinct and memorable.

Appropriate: Every solution we craft speaks the right language, ensuring it resonates with your target audience and aligns with your brand's ethos.

Simple: Complexity can cloud clarity. We believe in crafting clear, compelling solutions that are as simple as possible, yet deeply effective.

Our Process

Free Consultation Call: Let's get to know each other and understand your brand's aspirations.

Brand Therapy Session: It's more than just a questionnaire. We delve deep with insightful, philosophical questions that unearth the big idea behind your brand.

Design Pitch: Drawing from our brand therapy session, we present a meticulously crafted brand identity concept that embodies your brand's essence.

Refinements: Two opportunities to refine and perfect, ensuring the identity truly represents your vision.

Final Delivery: Unveil a brand identity that's not just unique but is a true reflection of your brand's ethos.

Timeline

→ Phase 1: Brand Clarity (3 days)

Deep Dive & Discovery: Through our unique brand therapy session, we'll unearth the philosophical underpinnings of your brand, ensuring we capture its essence.

Strategy Formulation: We align your brand's core with emerging consumer behaviors, beliefs, and trends, setting the foundation for a strong brand identity.

Market & Audience Analysis: By spotting early consumer shifts, we ensure your brand is positioned effectively in the market landscape.

→ Phase 2: Identity Development (8 days)

Conceptualization: Drawing from our brand clarity findings, we embark on a creative journey to conceptualize a brand identity that's both unique and resonant.

Design Iteration: We'll present our singular design concept, ensuring it embodies your brand's essence. This phase is collaborative, with feedback loops ensuring the design aligns with your vision.

Integration: Here, we ensure that the brand identity is cohesive across various touchpoints, from social media to stationery, ensuring a consistent brand experience.

→ Phase 3: Brand Handoff & Pitch (3 days)

Pitch Presentation: Before the final handoff, we present the brand identity, showcasing its potential and alignment with your brand's goals and vision.

Comprehensive Brand Guidelines: A roadmap to ensure a consistent brand experience across all touchpoints, from typography to color palette.

Final Asset Delivery: We empower you with all the design files and assets, ensuring you're equipped to launch your brand into the world.

📓 Note: While many agencies offer multiple solutions, we at Anchovies believe in the power of a singular, focused approach. Drawing inspiration from the legendary Paul Rand, we channel our expertise into crafting one powerful brand identity solution that's tailored just for you. And we promise to deliver this transformative experience within a 14-day timeframe.