Brand Identity Specialist

MICHAEL ABDULAI

Starting at

500

About this service

Summary

I’m a Brand Identity Specialist who transforms your vision into a memorable, cohesive visual story across every touchpoint. With 3+ years of experience crafting logos, color systems, and on-brand templates for startups and agencies, I deliver polished, research-driven identities that resonate with your audience and elevate your credibility.

Process

Process

Discovery & Research

Kickoff call to uncover your goals, values, and target market.

Competitor audit and mood-board creation.

Conceptualization

Present 3–4 logo sketches and color‐palette options for feedback.

Refinement

Refine your chosen concept with up to 2 revision rounds.

Delivery

Package final assets (logo files, guidelines PDF, templates, mockups).

Walkthrough call to ensure you can use everything with confidence.

FAQs

How many logo concepts do you provide?
I deliver 3–4 distinct logo directions in color and mono versions.
What file formats will I receive?
AI, EPS, SVG, PNG (300 dpi), plus a PDF guidelines document.
Can I request more revisions?
Yes additional revisions are available at a small hourly rate listed in the proposal.
Do you offer brand-voice or naming services?
It depends, actually. Although my focus is visual identity, if it isn't something I can do, I can recommend a trusted copywriter for voice and naming.

What's included

Logo Concepts & Final Vector
Description: Three distinct logo concepts based on your brief, each with color and monochrome variations. Formats: AI, EPS, SVG, PNG (transparent). Revisions: Two rounds of feedback on chosen concept.
Brand Guidelines Document
Description: A concise PDF manual detailing logo usage, color palette (HEX/CMYK/RGB), typography (font names & hierarchy), iconography, and spacing rules. Formats: PDF, editable InDesign (INDD). Revisions: One round of edits.
Social Media & Marketing Templates
Description: Five Canva-ready templates (Instagram post, Facebook cover, LinkedIn banner, email header, PowerPoint cover slide), pre-populated with your new branding. Formats: Canva link, PNG exports. Revisions: One round of adjustments.
Business Card & Stationery Mockups
Description: Realistic PSD mockups of business cards, letterhead, and envelope showcasing how your brand comes to life in print. Formats: PSD (smart objects), high-res JPEG. Revisions: One round of tweaks.

Example projects