What's included

• Brand Design

  1 hr discussion covering off your: - brand's Positioning (usp) - core target market - brand personality - Creative Direction. Creative Direction Deck will be provided after the workshop to confirm this

• Primary Logo

  Including 2x initial Logo Concepts & 2x rounds of revisions -Supplied in png, svg & PDF file formats (other file types available on request) -Logo supplied in full colour & single colour: black/white

• Alternative Logo Lockup

  Alternative layout of your logo design (this could be square/vertical lockup, text only, monogram or a badge style design). -Supplied in png, svg & PDF file formats (other file types available on request) -Logo supplied in full colour & single colour: black/white

• Favicon

  Supplied in svg format for use on your website.

• Brand Guidelines

  Brand Guidelines covering: 1. Logo Rules Correct logo usage (colors, size, placement). Variations (full-color, black-and-white, simplified). What not to do. 2. Colour Palette Defines your primary, secondary, and neutral shades with their HEX, RGB, and CMYK codes. 3. Typography Headline font Body copy font Display or accent fonts for special occasions 4. Tone of Voice (What You Say and How You Say It) Include brand personality, examples of tone, and brand phrases (or catchphrases). 6. Usage in Collateral Guides how your brand should appear on your purchased collateral (business cards and letterhead). Social media, ads, packaging, and more available as ad ons.

• Marketing Collateral

  Double sided Business Card Design delivered in PDF Letterhead Design delivered in word and PDF