Brand Guidelines covering:
1. Logo Rules
Correct logo usage (colors, size, placement).
Variations (full-color, black-and-white, simplified).
What not to do.
2. Colour Palette
Defines your primary, secondary, and neutral shades with their HEX, RGB, and CMYK codes.
3. Typography
Headline font
Body copy font
Display or accent fonts for special occasions
4. Tone of Voice (What You Say and How You Say It)
Include brand personality, examples of tone, and brand phrases (or catchphrases).
6. Usage in Collateral
Guides how your brand should appear on your purchased collateral (business cards and letterhead). Social media, ads, packaging, and more available as ad ons.