Brand identityDan Praise
The Brand Identity Package is designed to give your business a clear, purposeful, and lasting identity that goes beyond visual appeal. At its core is a thoughtfully crafted logo that reflects your story, connects with your audience, and builds trust every time it appears. It becomes more than a symbol. It becomes a clear expression of your vision, values, and intent.
This package extends beyond the logo to deliver a complete visual system built on strategic insight and thoughtful design. It includes:
Logo Suite
A primary logo, supporting variations, and submarks that capture the essence of your brand.
Color Palette
A carefully balanced selection of colors designed to evoke the right emotions and strengthen brand recognition.
Typography
A curated set of typefaces chosen to express your brand voice with clarity and consistency.
Supporting Design Elements
Patterns, icons, and graphic motifs that add depth, structure, and visual character.
Your full identity is documented in a professionally crafted Brand Guide, featuring realistic mockups that show how the system works across different platforms and environments. The package includes three rounds of revisions to ensure every detail is refined and aligned with your vision.
What's included
Brand Identity
We design identity systems that are intentional, distinctive, and built to grow with your brand. The outcome is a complete visual ecosystem that communicates clearly and consistently across every touchpoint.
Identity Mark System
A cohesive family of marks designed for flexibility across digital platforms, large scale applications, and small format use.
Color Architecture
A structured color palette built to evoke emotion, create contrast, support clarity, and drive strong brand recall.
Typographic Framework
A considered type system that defines brand voice while ensuring consistency, readability, and hierarchy across all communications.
Core Visual Language
A set of proprietary visual elements including patterns, shapes, motifs, and iconography that make the brand recognisable and memorable.
Illustration Direction
A custom illustration style that adds personality, supports storytelling, and deepens brand character.
Motion Principles
A defined motion system that guides how the brand moves in digital environments, covering transitions, interactions, and animation behaviour.
Brand Manual
A comprehensive reference document detailing correct usage of every identity element. It includes layout guidance, usage rules, visual examples, and realistic mockups showing how the brand performs across real world contexts.
Example work
Brand identityDan Praise
Starting at$6,000
Duration4 weeks
The Brand Identity Package is designed to give your business a clear, purposeful, and lasting identity that goes beyond visual appeal. At its core is a thoughtfully crafted logo that reflects your story, connects with your audience, and builds trust every time it appears. It becomes more than a symbol. It becomes a clear expression of your vision, values, and intent.
This package extends beyond the logo to deliver a complete visual system built on strategic insight and thoughtful design. It includes:
Logo Suite
A primary logo, supporting variations, and submarks that capture the essence of your brand.
Color Palette
A carefully balanced selection of colors designed to evoke the right emotions and strengthen brand recognition.
Typography
A curated set of typefaces chosen to express your brand voice with clarity and consistency.
Supporting Design Elements
Patterns, icons, and graphic motifs that add depth, structure, and visual character.
Your full identity is documented in a professionally crafted Brand Guide, featuring realistic mockups that show how the system works across different platforms and environments. The package includes three rounds of revisions to ensure every detail is refined and aligned with your vision.
What's included
Brand Identity
We design identity systems that are intentional, distinctive, and built to grow with your brand. The outcome is a complete visual ecosystem that communicates clearly and consistently across every touchpoint.
Identity Mark System
A cohesive family of marks designed for flexibility across digital platforms, large scale applications, and small format use.
Color Architecture
A structured color palette built to evoke emotion, create contrast, support clarity, and drive strong brand recall.
Typographic Framework
A considered type system that defines brand voice while ensuring consistency, readability, and hierarchy across all communications.
Core Visual Language
A set of proprietary visual elements including patterns, shapes, motifs, and iconography that make the brand recognisable and memorable.
Illustration Direction
A custom illustration style that adds personality, supports storytelling, and deepens brand character.
Motion Principles
A defined motion system that guides how the brand moves in digital environments, covering transitions, interactions, and animation behaviour.
Brand Manual
A comprehensive reference document detailing correct usage of every identity element. It includes layout guidance, usage rules, visual examples, and realistic mockups showing how the brand performs across real world contexts.
Example work
$6,000