Brand Strategy & Design

Muwuso Mkochi

(0)

Starting at

/hr

About this service

Summary

Sprint 1

1. Brand & Product Orientation

2. Brand Guide Initial Build:

a. Typography

b. Palette

c. Photography Direction

4. Corporate Identity Design

a. Logotype

b. Logomark

c. Lockups (Stacked, Horizontal, Marks, Dark & Light)

6. Checkpoint Review

Sprint 2

1. Feedback, Adjust

2. Packaging Exploration & Design Mockups:

a. Bottles - 3x

b. Individual Box Die Cuts - 3x

c. Collection Box Die Cut - 1x

3. Checkpoint Review

Sprint 3

1. Feedback, Adjust

2. Brand Collateral:

a. Packaging Cards & Inserts

b. Business Cards

c. Pitch Deck

3. Brand Guide Additions:

a. Iconography

b. Product Photography Composition

c. Copy Tone & Layout

Sprint 4

1. QA (Quality Assurance) Source File Prep and Sync

2. Contingency

3. Review/Debrief

Global Assumptions:

1. Copy Content and Info for packaging to be provided ahead

2. Mockup dimensions for die cuts etc will be high level until we can proof with exact manufacturer dimensions.

3. Some Insitu copy examples to be provided to test tonality and copy placement for guide - Social Media Post or Poster Mockup etc.

4. The printing & proofing experience can be iterative (we may have to come back to align or make amends to meet the requirements)

5. Digital Artefacts to be worked through in a later phase? (Marketing & transactional emailers etc)

What's included

Design Sprints
Each sprint spans a period of 1/2 weeka (5 working days) covering 4-8 hr work sessions Prior to rollout we'll do discovery: 1. Kickoff, Content Breakdown, Immersion. 2. SOW (Scope of Work) high-level timings, sprints and road map 3. R&D, Set Base, Define assumptions

Example projects