Brand Strategy & DesignMuwuso Mkochi
Sprint 1
1. Brand & Product Orientation
2. Brand Guide Initial Build:
a. Typography
b. Palette
c. Photography Direction
4. Corporate Identity Design
a. Logotype
b. Logomark
c. Lockups (Stacked, Horizontal, Marks, Dark & Light)
6. Checkpoint Review
Sprint 2
1. Feedback, Adjust
2. Packaging Exploration & Design Mockups:
a. Bottles - 3x
b. Individual Box Die Cuts - 3x
c. Collection Box Die Cut - 1x
3. Checkpoint Review
Sprint 3
1. Feedback, Adjust
2. Brand Collateral:
a. Packaging Cards & Inserts
b. Business Cards
c. Pitch Deck
3. Brand Guide Additions:
a. Iconography
b. Product Photography Composition
c. Copy Tone & Layout
Sprint 4
1. QA (Quality Assurance) Source File Prep and Sync
2. Contingency
3. Review/Debrief
Global Assumptions:
1. Copy Content and Info for packaging to be provided ahead
2. Mockup dimensions for die cuts etc will be high level until we can proof with exact manufacturer dimensions.
3. Some Insitu copy examples to be provided to test tonality and copy placement for guide - Social Media Post or Poster Mockup etc.
4. The printing & proofing experience can be iterative (we may have to come back to align or make amends to meet the requirements)
5. Digital Artefacts to be worked through in a later phase? (Marketing & transactional emailers etc)
What's included
Design Sprints
Each sprint spans a period of 1/2 weeka (5 working days) covering 4-8 hr work sessions
Prior to rollout we'll do discovery:
1. Kickoff, Content Breakdown, Immersion.
2. SOW (Scope of Work) high-level timings, sprints and road map
3. R&D, Set Base, Define assumptions
Example work
Muwuso's other services
Starting at$80 /hr
Tags
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Sketch
Brand Strategist
Creative Director
Graphic Designer
Service provided by
Muwuso Mkochi Vancouver, Canada
- 6
- Followers
Brand Strategy & DesignMuwuso Mkochi
Starting at$80 /hr
Tags
Adobe Illustrator
Adobe Photoshop
Adobe XD
Figma
Sketch
Brand Strategist
Creative Director
Graphic Designer
Sprint 1
1. Brand & Product Orientation
2. Brand Guide Initial Build:
a. Typography
b. Palette
c. Photography Direction
4. Corporate Identity Design
a. Logotype
b. Logomark
c. Lockups (Stacked, Horizontal, Marks, Dark & Light)
6. Checkpoint Review
Sprint 2
1. Feedback, Adjust
2. Packaging Exploration & Design Mockups:
a. Bottles - 3x
b. Individual Box Die Cuts - 3x
c. Collection Box Die Cut - 1x
3. Checkpoint Review
Sprint 3
1. Feedback, Adjust
2. Brand Collateral:
a. Packaging Cards & Inserts
b. Business Cards
c. Pitch Deck
3. Brand Guide Additions:
a. Iconography
b. Product Photography Composition
c. Copy Tone & Layout
Sprint 4
1. QA (Quality Assurance) Source File Prep and Sync
2. Contingency
3. Review/Debrief
Global Assumptions:
1. Copy Content and Info for packaging to be provided ahead
2. Mockup dimensions for die cuts etc will be high level until we can proof with exact manufacturer dimensions.
3. Some Insitu copy examples to be provided to test tonality and copy placement for guide - Social Media Post or Poster Mockup etc.
4. The printing & proofing experience can be iterative (we may have to come back to align or make amends to meet the requirements)
5. Digital Artefacts to be worked through in a later phase? (Marketing & transactional emailers etc)
What's included
Design Sprints
Each sprint spans a period of 1/2 weeka (5 working days) covering 4-8 hr work sessions
Prior to rollout we'll do discovery:
1. Kickoff, Content Breakdown, Immersion.
2. SOW (Scope of Work) high-level timings, sprints and road map
3. R&D, Set Base, Define assumptions
Example work
Muwuso's other services
$80 /hr