After working with startups, leading some design teams, I've incorporated invaluable experience that helps the companies that I work with achieve quantifiable goals and create products and experiences.

I think that the processes determine the quality of the products. If we want a good product, we must have a good process.

 

The challenge we face when starting a project to create a digital product: that people use it, generate performance, be more efficient and meet business objectives.

 

It involves the participation of many people, with different roles and perspectives, the ability to communicate efficiently in order to generate results.

 

I always try to have a structured process, based on methodologies and ways of thinking, such as user-centered design and design sprints.