― Artistic direction of content –– realised personal ideas and briefed creative team

― Created content from scratch –– on set direction, filmed, edited and produced content that adapts to various social platforms

― Briefed creative team with detailed guidelines: time codes, graphic design direction and visuals

― Scheduled and published content across all social platforms

― Selected key moments and time codes from video content to brief creative team

― Managed the social calendar with editorial and wider team

― Oversaw social engagement on all platforms

― Unified assets across platforms

― Followed fashion and cultural calendar, whilst staying reactive to current news and events

― Tracked and recorded analytics and reported statistics to the wider company