Social Media Manager

John Ade

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About this service

Summary

My social media management service is designed to enhance your brand's online presence, engage with your target audience, and drive results through strategic planning and execution across various social media platforms. Here's an overview of the service scope, phases, and timelines:

Phase 1: Discovery (1-2 Weeks)

Initial Consultation: We meet with you to understand your brand, objectives, target audience, and current social media presence.

Competitor Analysis: We assess your competitors' social media strategies to identify opportunities.

Platform Selection: Based on your goals, we recommend the most suitable social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).

Phase 2: Strategy Development (2-3 Weeks)

Content Strategy: We create a content calendar, defining the type of content, posting frequency, and themes.

Audience Segmentation: We identify and categorize your target audience to tailor content.

Engagement Strategy: We plan community engagement and audience interaction strategies.

Phase 3: Content Creation (Ongoing)

Content Creation: We develop high-quality, engaging content, including graphics, videos, and written posts.

Review and Approval: You have the opportunity to review and approve content before posting.

Phase 4: Posting and Monitoring (Ongoing)

Posting Schedule: Content is posted according to the content calendar.

Monitoring and Responding: We actively monitor comments, messages, and mentions, responding promptly and managing your online reputation.

Phase 5: Analysis and Reporting (Monthly)

Monthly Reports: We provide detailed analytics on key performance metrics, such as engagement, reach, and conversions.

Insights and Recommendations: We offer insights and suggestions for optimizing the social media strategy.

Phase 6: Iteration and Improvement (Ongoing)

Strategy Refinement: We continually refine the strategy based on data-driven insights and evolving goals.

A/B Testing: We conduct A/B testing to optimize content and improve results.

Timeline:

Initial setup and strategy development: 6-8 weeks (including discovery and strategy phases).

Ongoing management: Continues indefinitely, with regular content creation, posting, and monitoring.

Reporting and strategy refinement: Monthly.

Our social media management service is a comprehensive, ongoing partnership aimed at achieving your digital marketing goals. We work closely with you to ensure your brand's voice is effectively communicated, and your social media presence continues to evolve and thrive.

What's included

Social Media Page Audit
I will be going through all your social media platforms to carry out an audit. This will better inform me on what to do to achieve the objective I have set.
Content Calendar
I will be coming up with a well-planned schedule of social media posts and content, outlining what will be posted and when.
Content Creation
Based on the content calendar I will be developing high-quality and engaging content, including text, images, videos, and graphics, tailored for each platform.
Posting and Scheduling
Regularly posting content on social media platforms and scheduling posts at optimal times for maximum reach and engagement.
Community Management
I will be responding to comments, messages, and inquiries from followers, fostering positive interactions, and addressing issues or concerns.
Audience Growth
I will be implementing strategies to increase the number of followers, fans, and subscribers on social media channels.
Social Media Advertising
I will be creating and managing paid social media campaigns, optimizing ad performance, and providing ad spend reports.
Strategy Development
I will continuously refining and adapting the social media strategy to align with business goals and trends in the industry.