What's included

• Research phase

  A well-defined brand identity cultivates trust, drives customer loyalty, and differentiates your business from all the noise in the market. A durable brand identity expresses your messaging clearly and is memorable. I’ll send you brief questionnaire so that I can understand your brand’s story, values, and goals. After getting to know what makes your brand unique to you and the market, I conduct research to look at similar brands and competition to best position your brand.

• Finalized artwork

  During the proofing phase, we will explore art styles and colors that capture your vision for the brand’s logo. Proofs will be provided in PDF format. The final brand logo will be provided to you in full-color and black and white formats suitable for print, web, and promotional items. Pricing includes full buy out unrestricted usage rights.

• Brand style guide

  I will create a brand style guide document containing all color specifications (PMS Pantone, CMYK, RGB and Hexadecimal outputs) used in the brand logo as a reference for any outside vendors and developers to ensure the brand and its colors show correctly in different applications. The brand style guide will include correct logo use, primary and secondary color palettes, correct typography selections for all communications such a packaging and informational materials, and photo or illustration styles.

• Brand stationery

  I will create an HTML email signature block, design one letterhead/ envelope, and design up to 3 business cards.

• Social media profiles

  Branded profile banners and cover brand imaging for various social media platforms are provided for Facebook, Instagram, YouTube, and LinkedIn (if needed) to keep your brand consistent across all platforms.