What's included

• Logo Suite

  The logo is the primary visual symbol of a brand. It should be memorable, unique, and reflective of the brand's identity. It serves as the cornerstone of the brand's visual identity and is often the first thing people associate with the brand.

• Tone of Voice

  This refers to the style and manner in which a brand communicates with its audience. Whether it's formal, casual, humorous, or authoritative, the tone of voice should align with the brand's personality and resonate with its target demographic.

• Color Palette

  Color psychology plays a crucial role in brand identity. Different colors evoke different emotions and associations, so selecting the right color palette is essential for conveying the desired message and connecting with the audience on a subconscious level.

• Typography

  The choice of fonts and typography contributes significantly to the overall look and feel of a brand. Fonts can convey a sense of elegance, modernity, or playfulness, depending on the brand's personality and positioning.

• Mock Ups

  Images and graphics help reinforce the brand's message and evoke specific emotions. Consistent use of imagery that aligns with the brand's identity helps create a cohesive visual identity across all marketing materials and platforms.