Problem statement: Clearly defining the core challenges and issues that the design aims to address including a comprehensive understanding of user needs, market dynamics, and business goals.
User Journeys: Detailed profiles representing the target audience, outlining their demographics, motivations, goals, and challenges, to help tailor solutions to user's specific needs.
Solution directions: Exploring and defining potential avenues and approaches to address the identified problem statement. Includes brainstorming, ideation sessions, and conceptualization exercises with stakeholders and team to generate a range of possible solutions. Solution directions are typically broad in scope at this stage and are refined further in subsequent stages of the design process.
PS: This document needs to be signed off and defines the scope of design deliverables