Product Strategy and Design by Shatabdi BiswasProduct Strategy and Design by Shatabdi Biswas

Product Strategy and Design

Shatabdi Biswas

Starting at

/hr

About this service

Summary

Project Proposal:

Scope of Work Objectives and boundaries of the project.

Timeline Outline of the project milestones and estimated completion dates.

Project Objectives: Clearly articulate the goals and outcomes the project aims to achieve.

Deliverables: Expected deliverables to ensure a mutual understanding.

Research Phase Deliverables:

Market Research Findings: Insights into the current market trends, user preferences, and industry dynamics.

Competitive Analysis Report: Evaluation of the strengths and weaknesses of competitors' products or services.

User Research Insights: In-depth understanding of user behaviors, needs, and pain points obtained through various research methods.

User Journey Maps: Visual representations of the user's experiences, needs, and interactions throughout the product or service.

Design Phase Deliverables:

Information Architecture: Hierarchical structure and organization of the content and information within the product.

Wireframes: Low-fidelity layouts depicting the skeletal framework of the user interface.

Prototypes: Interactive representations of the design concepts, varying from low-fidelity to high-fidelity, to demonstrate the user experience.

User Interface (UI) Designs: Visual designs for the user interface elements, including colors, typography, and icons.

Interaction Design Guidelines: Recommendations for the behavior and interaction patterns within the interface.

Style Guides: Documentation outlining the design principles, visual standards, and guidelines for consistency across the product.

Testing Phase Deliverables:

Usability Testing Plan: Detailed plan outlining the methodology and objectives of the usability testing process.

Test Scenarios and Scripts: Specific tasks and instructions for users during the testing sessions.

Usability Test Results and Analysis: Findings and insights derived from the usability testing sessions.

Recommendations for Improvements: Actionable suggestions and improvements based on the test results to enhance the user experience.

Final Deliverables:

Final UI Designs and Assets: Completed visual designs and graphical assets ready for implementation.

Interactive Prototypes: High-fidelity interactive prototypes for review and presentation.

Design Documentation: Comprehensive documentation covering the design process and decisions made throughout the project.

Style Guides and Design System Documentation: Detailed guidelines for maintaining consistency and coherence in the design elements.

Handoff Materials for Development: Resources and instructions for developers to implement the design effectively.

What's included

Research Phase Deliverables:
Heuristic Evaluation: Usability audit of your existing product or feature. Heuristic evaluation involves the systematic inspection of a user interface design to identify usability issues based on recognized usability principles or heuristics. Competitive Analysis: Evaluation of competitors' products, services, or experiences offered by direct or indirect competitors within the same market space. User Research Insights: A comprehensive summary of all research findings, insights, and implications, providing a clear understanding of the key takeaways and guiding principles that will inform the subsequent design and development phases. Access to company data, CS reports, feedbacks maybe required. PS: These deliverable depends on available resources and information.
Define Phase Deliverables:
Problem statement: Clearly defining the core challenges and issues that the design aims to address including a comprehensive understanding of user needs, market dynamics, and business goals. User Journeys: Detailed profiles representing the target audience, outlining their demographics, motivations, goals, and challenges, to help tailor solutions to user's specific needs. Solution directions: Exploring and defining potential avenues and approaches to address the identified problem statement. Includes brainstorming, ideation sessions, and conceptualization exercises with stakeholders and team to generate a range of possible solutions. Solution directions are typically broad in scope at this stage and are refined further in subsequent stages of the design process. PS: This document needs to be signed off and defines the scope of design deliverables
Design Phase Deliverables:
Information architecture Wireframes Low-fidelity and high-fidelity prototypes User interface (UI) designs Interaction design guidelines Style guides
Testing Phase Deliverables:
Usability testing plan Test scenarios and scripts Usability test results and analysis Recommendations for improvements
Final Deliverables:
Final UI designs and assets Interactive prototypes Design documentation Style guides and design system documentation Handoff materials for development
Project Closure Deliverables:
Final project report Feedback and testimonials Lessons learned and recommendations for future projects

Skills and tools

User Researcher

Product Designer

UI Designer

Adobe After Effects

Adobe Illustrator

Figma

ProtoPie

More services

Visual Services

STARTING AT

$35/hour

hourly rate