Product Strategy and Design

Shatabdi Biswas

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About this service

Summary

Project Proposal:

Scope of Work Objectives and boundaries of the project.

Timeline Outline of the project milestones and estimated completion dates.

Project Objectives: Clearly articulate the goals and outcomes the project aims to achieve.

Deliverables: Expected deliverables to ensure a mutual understanding.

Research Phase Deliverables:

Market Research Findings: Insights into the current market trends, user preferences, and industry dynamics.

Competitive Analysis Report: Evaluation of the strengths and weaknesses of competitors' products or services.

User Research Insights: In-depth understanding of user behaviors, needs, and pain points obtained through various research methods.

User Journey Maps: Visual representations of the user's experiences, needs, and interactions throughout the product or service.

Design Phase Deliverables:

Information Architecture: Hierarchical structure and organization of the content and information within the product.

Wireframes: Low-fidelity layouts depicting the skeletal framework of the user interface.

Prototypes: Interactive representations of the design concepts, varying from low-fidelity to high-fidelity, to demonstrate the user experience.

User Interface (UI) Designs: Visual designs for the user interface elements, including colors, typography, and icons.

Interaction Design Guidelines: Recommendations for the behavior and interaction patterns within the interface.

Style Guides: Documentation outlining the design principles, visual standards, and guidelines for consistency across the product.

Testing Phase Deliverables:

Usability Testing Plan: Detailed plan outlining the methodology and objectives of the usability testing process.

Test Scenarios and Scripts: Specific tasks and instructions for users during the testing sessions.

Usability Test Results and Analysis: Findings and insights derived from the usability testing sessions.

Recommendations for Improvements: Actionable suggestions and improvements based on the test results to enhance the user experience.

Final Deliverables:

Final UI Designs and Assets: Completed visual designs and graphical assets ready for implementation.

Interactive Prototypes: High-fidelity interactive prototypes for review and presentation.

Design Documentation: Comprehensive documentation covering the design process and decisions made throughout the project.

Style Guides and Design System Documentation: Detailed guidelines for maintaining consistency and coherence in the design elements.

Handoff Materials for Development: Resources and instructions for developers to implement the design effectively.

What's included

Research Phase Deliverables:
Heuristic Evaluation: Usability audit of your existing product or feature. Heuristic evaluation involves the systematic inspection of a user interface design to identify usability issues based on recognized usability principles or heuristics. Competitive Analysis: Evaluation of competitors' products, services, or experiences offered by direct or indirect competitors within the same market space. User Research Insights: A comprehensive summary of all research findings, insights, and implications, providing a clear understanding of the key takeaways and guiding principles that will inform the subsequent design and development phases. Access to company data, CS reports, feedbacks maybe required. PS: These deliverable depends on available resources and information.
Define Phase Deliverables:
Problem statement: Clearly defining the core challenges and issues that the design aims to address including a comprehensive understanding of user needs, market dynamics, and business goals. User Journeys: Detailed profiles representing the target audience, outlining their demographics, motivations, goals, and challenges, to help tailor solutions to user's specific needs. Solution directions: Exploring and defining potential avenues and approaches to address the identified problem statement. Includes brainstorming, ideation sessions, and conceptualization exercises with stakeholders and team to generate a range of possible solutions. Solution directions are typically broad in scope at this stage and are refined further in subsequent stages of the design process. PS: This document needs to be signed off and defines the scope of design deliverables
Design Phase Deliverables:
Information architecture Wireframes Low-fidelity and high-fidelity prototypes User interface (UI) designs Interaction design guidelines Style guides
Testing Phase Deliverables:
Usability testing plan Test scenarios and scripts Usability test results and analysis Recommendations for improvements
Final Deliverables:
Final UI designs and assets Interactive prototypes Design documentation Style guides and design system documentation Handoff materials for development
Project Closure Deliverables:
Final project report Feedback and testimonials Lessons learned and recommendations for future projects

Skills and tools

User Researcher

Product Designer

UI Designer