What's included

• Planning and Research

  Project Brief: Overview: Project goals, target audience, project scope, and key messages. Timeline: Milestones, deadlines, and deliverable dates. Budget: Breakdown of project costs and resource allocation. Competitive Analysis Report: Analysis of competitor websites, including strengths, weaknesses, design elements, and user experience. User Personas: Detailed profiles of target users, including demographics, goals, behaviors, and pain points. User Journey Maps: Visual representation of the steps users take to achieve a specific goal on the website, identifying key touchpoints and opportunities for improvement.

• Wireframes and Prototypes

  Wireframes: Low-fidelity wireframes outlining the basic structure and layout of the website's pages. Created in Figma for desktop, tablet, and mobile views. Interactive Prototypes: High-fidelity prototypes in Figma, demonstrating user interactions and navigation flow. Includes clickable elements to simulate real user experience. Information Architecture (IA): Sitemap and navigation structure, showing the organization of content and how users will navigate the website.

• Visual Design

  Mood Boards: Collection of images, colors, typography, and design inspiration to establish the visual direction of the website. Style Guide: Document outlining the website’s visual standards, including color palette, typography, iconography, button styles, and other design elements. High-Fidelity Mockups: Detailed and polished designs of the website’s pages, created in Figma, including all visual elements and layout details.