Content writing is the process of creating text-based content—such as blog posts, ebooks, and newsletters—usually for digital marketing purposes. The idea is to write content that informs, educates, and entertains your target audience to increase the chance they later become customers.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Editing allows you to enhance the video with text to communicate right to the audience. Editing is also useful for trimming and merging videos seamlessly to the length you want.