What's included

• Google Ads Campaign Audit (If Previous Campaigns Exist)

  Comprehensive review of existing Google Ads account structure, settings, and performance. Identification of underperforming campaigns, ad groups, and keywords. Analysis of Quality Score, click-through rates (CTR), and conversion metrics. Recommendations for budget reallocation, bid adjustments, and campaign improvements. Competitor benchmarking and gap analysis.

• Keyword Research & Optimization

  In-depth keyword research to identify high-intent, low-competition keywords. Negative keyword analysis to eliminate wasted spend. Search term report analysis to refine targeting. Optimization of match types (Broad, Phrase, Exact) for better efficiency. Keyword grouping for improved ad relevance and Quality Score.

• End-to-End Campaign Optimization

  Account Structure: Reorganizing campaigns & ad groups for better performance. Bid Strategy: Adjusting manual/automated bids for optimal ROI. Ad Copy & Extensions: A/B testing ad creatives, refining CTAs, and implementing extensions (sitelinks, callouts, structured snippets). Landing Page Alignment: Ensuring ad messaging matches landing pages for higher conversion rates. Performance Tracking: Setting up conversion tracking, Google Analytics integration, and regular reporting.

• Ongoing Management & Reporting

  Weekly/Monthly performance reports with actionable insights. Continuous A/B testing for ads, landing pages, and bid strategies. Adjustments based on seasonality, trends, and competitor movements.

• Social Media Marketing (SMM) Management

  Platform Setup & Optimization: Facebook, Instagram, LinkedIn, Twitter/X, or TikTok. Content Strategy: Engaging posts, carousels, videos, and stories tailored to audience. Paid Social Ads: Campaign creation, audience targeting, and budget optimization. Community Engagement: Comment moderation, follower interaction, and brand reputation management. Performance Tracking: Metrics analysis (reach, engagement, CTR, conversions) with monthly reports.