Great designs with problem-solving and user-centric thinking. Ramona Apostol
I create beautiful digital products with a strong foundation in user research.
I am a strong believer that achieving excellence in UI design requires more than just UI skills; a profound understanding of user experience is indispensable.
It's like making a visually appealing cake for a friend only to discover they have dietary restrictions. Without thorough research, and passion in creating a visually pleasing UI might not align with user needs.
Always prioritise knowing the project scope, identifying pain points, and understanding the objectives to ensure a design that not only looks good but also serves its purpose effectively.
What's included
User Research
Objective: Understand the target audience, their preferences, behaviours, and needs.
Deliverable: User personas, user journey maps, and usability testing reports.
Competitive Analysis
Objective: Evaluate competitors' websites to identify strengths, weaknesses, and opportunities.
Deliverable: Competitive analysis report highlighting key findings and insights.
Industry Trends and Best Practices
Objective: Stay updated on current design trends and best practices.
Deliverable: Incorporation of relevant design trends in wireframes, mockups, and prototypes.
Content Inventory and audit
Research: Assess existing content to understand its relevance, hierarchy, and relationships.
Deliverable: Content inventory and audit report, informing decisions on content structure and organization and recommendations.
User Flows
Research: Map out user flows to understand the logical paths users take through the website.
Deliverable: User flow diagrams, influencing the design of navigation and interaction elements.
Site Maps
Research: Develop site maps to visualize the hierarchy and structure of the website.
Deliverable: Site maps to guide the overall layout and organization of the website.
Hierarchical Structure
Research: Determine the most effective way to organize information hierarchically.
Deliverable: Recommendations for a clear and intuitive hierarchical structure, reflected in wireframes and prototypes.
Navigation Design
Research: Explore different navigation models and their impact on user experience.
Deliverable: Navigation design specifications, including menus, breadcrumbs, and other navigational elements.
Information Design
Research: Determine how information should be presented visually for optimal user understanding.
Deliverable: Information design guidelines, influencing the presentation of content in mockups and prototypes.
Search Functionality
Research: Understand user search behaviour and preferences.
Deliverable: Design considerations for search functionality, influencing the placement and design of search elements.
Information Architecture
Research: Align IA decisions with user personas and their goals.
Deliverable: IA recommendations tailored to different user personas.
Wireframes
Purpose: Basic visual representation of the page or screen layout, illustrating the placement of key elements.
Deliverable: Low-fidelity wireframes outlining the structure without focusing on visual design details.
High-Fidelity Mockups
Purpose: Detailed visual representations of the final design, including colours, typography, imagery, and other visual elements.
Deliverable: Pixel-perfect mockups showcasing the intended look and feel of the UI.
Prototypes
Purpose: Interactive models allow stakeholders to experience the flow and functionality of the design.
Deliverable: Clickable prototypes provide a more immersive experience of the user interface.
Style Guide / Design System
Purpose: Establish a consistent design language by defining colors, typography, icons, and other visual elements.
Deliverable: Comprehensive style guide or design system to ensure uniformity across the UI.
Component Libraries
Purpose: Create reusable UI components (buttons, forms, navigation bars) for efficiency in development.
Deliverable: Library or documentation of UI components for developers to use consistently.
Typography Guidelines
Purpose: Specify font choices, sizes, line heights, and other typographic details.
Deliverable: Typography guidelines ensure a cohesive and readable text presentation.
Colour Palette
Purpose: Define the colour scheme to maintain visual consistency.
Deliverable: Color palette with hex codes or RGB values for each colour used in the UI.
Iconography
Purpose: Define the usage and style of icons throughout the interface.
Deliverable: Set of custom icons or guidelines for using pre-existing icon libraries.
Responsive Design Mockups
Purpose: Show how the UI adapts to different screen sizes and devices.
Deliverable: Mockups demonstrating responsiveness on various devices.
Assets Animations and Transitions
Purpose: Specify how elements move or transition to enhance user experience.
Deliverable: Guidelines for animations and transitions to be implemented by developers.
Microinteractions
Purpose: Define subtle, interactive elements that enhance user engagement.
Deliverable: Documentation or prototypes showcasing micro-interactions.
UI Testing
Purpose: Evaluate the UI design for usability and identify areas for improvement.
Deliverable: UI testing reports with insights and recommendations.
Usability Reports
Purpose: Gather feedback from users or stakeholders on the usability of the UI.
Deliverable: Reports summarizing usability testing findings and proposed changes.
Final Design Assets
Purpose: Provide all necessary design files for implementation.
Deliverable: Source files (PSD, Sketch, Figma, etc.) for the final UI design.
Ramona's other services
Starting at$1,190 /wk
Tags
Adobe Illustrator
Figma
Jira
Procreate
Sketch
Digital illustrator
UI Designer
UX Designer
Service provided by
Ramona Apostol Royal Tunbridge Wells, UK
- 3
- Followers
Great designs with problem-solving and user-centric thinking. Ramona Apostol
Starting at$1,190 /wk
Tags
Adobe Illustrator
Figma
Jira
Procreate
Sketch
Digital illustrator
UI Designer
UX Designer
I create beautiful digital products with a strong foundation in user research.
I am a strong believer that achieving excellence in UI design requires more than just UI skills; a profound understanding of user experience is indispensable.
It's like making a visually appealing cake for a friend only to discover they have dietary restrictions. Without thorough research, and passion in creating a visually pleasing UI might not align with user needs.
Always prioritise knowing the project scope, identifying pain points, and understanding the objectives to ensure a design that not only looks good but also serves its purpose effectively.
What's included
User Research
Objective: Understand the target audience, their preferences, behaviours, and needs.
Deliverable: User personas, user journey maps, and usability testing reports.
Competitive Analysis
Objective: Evaluate competitors' websites to identify strengths, weaknesses, and opportunities.
Deliverable: Competitive analysis report highlighting key findings and insights.
Industry Trends and Best Practices
Objective: Stay updated on current design trends and best practices.
Deliverable: Incorporation of relevant design trends in wireframes, mockups, and prototypes.
Content Inventory and audit
Research: Assess existing content to understand its relevance, hierarchy, and relationships.
Deliverable: Content inventory and audit report, informing decisions on content structure and organization and recommendations.
User Flows
Research: Map out user flows to understand the logical paths users take through the website.
Deliverable: User flow diagrams, influencing the design of navigation and interaction elements.
Site Maps
Research: Develop site maps to visualize the hierarchy and structure of the website.
Deliverable: Site maps to guide the overall layout and organization of the website.
Hierarchical Structure
Research: Determine the most effective way to organize information hierarchically.
Deliverable: Recommendations for a clear and intuitive hierarchical structure, reflected in wireframes and prototypes.
Navigation Design
Research: Explore different navigation models and their impact on user experience.
Deliverable: Navigation design specifications, including menus, breadcrumbs, and other navigational elements.
Information Design
Research: Determine how information should be presented visually for optimal user understanding.
Deliverable: Information design guidelines, influencing the presentation of content in mockups and prototypes.
Search Functionality
Research: Understand user search behaviour and preferences.
Deliverable: Design considerations for search functionality, influencing the placement and design of search elements.
Information Architecture
Research: Align IA decisions with user personas and their goals.
Deliverable: IA recommendations tailored to different user personas.
Wireframes
Purpose: Basic visual representation of the page or screen layout, illustrating the placement of key elements.
Deliverable: Low-fidelity wireframes outlining the structure without focusing on visual design details.
High-Fidelity Mockups
Purpose: Detailed visual representations of the final design, including colours, typography, imagery, and other visual elements.
Deliverable: Pixel-perfect mockups showcasing the intended look and feel of the UI.
Prototypes
Purpose: Interactive models allow stakeholders to experience the flow and functionality of the design.
Deliverable: Clickable prototypes provide a more immersive experience of the user interface.
Style Guide / Design System
Purpose: Establish a consistent design language by defining colors, typography, icons, and other visual elements.
Deliverable: Comprehensive style guide or design system to ensure uniformity across the UI.
Component Libraries
Purpose: Create reusable UI components (buttons, forms, navigation bars) for efficiency in development.
Deliverable: Library or documentation of UI components for developers to use consistently.
Typography Guidelines
Purpose: Specify font choices, sizes, line heights, and other typographic details.
Deliverable: Typography guidelines ensure a cohesive and readable text presentation.
Colour Palette
Purpose: Define the colour scheme to maintain visual consistency.
Deliverable: Color palette with hex codes or RGB values for each colour used in the UI.
Iconography
Purpose: Define the usage and style of icons throughout the interface.
Deliverable: Set of custom icons or guidelines for using pre-existing icon libraries.
Responsive Design Mockups
Purpose: Show how the UI adapts to different screen sizes and devices.
Deliverable: Mockups demonstrating responsiveness on various devices.
Assets Animations and Transitions
Purpose: Specify how elements move or transition to enhance user experience.
Deliverable: Guidelines for animations and transitions to be implemented by developers.
Microinteractions
Purpose: Define subtle, interactive elements that enhance user engagement.
Deliverable: Documentation or prototypes showcasing micro-interactions.
UI Testing
Purpose: Evaluate the UI design for usability and identify areas for improvement.
Deliverable: UI testing reports with insights and recommendations.
Usability Reports
Purpose: Gather feedback from users or stakeholders on the usability of the UI.
Deliverable: Reports summarizing usability testing findings and proposed changes.
Final Design Assets
Purpose: Provide all necessary design files for implementation.
Deliverable: Source files (PSD, Sketch, Figma, etc.) for the final UI design.
Ramona's other services
$1,190 /wk