What's included

• User Research

  Objective: Understand the target audience, their preferences, behaviours, and needs. Deliverable: User personas, user journey maps, and usability testing reports.

• Competitive Analysis

  Objective: Evaluate competitors' websites to identify strengths, weaknesses, and opportunities. Deliverable: Competitive analysis report highlighting key findings and insights.

• Industry Trends and Best Practices

  Objective: Stay updated on current design trends and best practices. Deliverable: Incorporation of relevant design trends in wireframes, mockups, and prototypes.

• Content Inventory and audit

  Research: Assess existing content to understand its relevance, hierarchy, and relationships. Deliverable: Content inventory and audit report, informing decisions on content structure and organization and recommendations.

• User Flows

  Research: Map out user flows to understand the logical paths users take through the website. Deliverable: User flow diagrams, influencing the design of navigation and interaction elements.

• Site Maps

  Research: Develop site maps to visualize the hierarchy and structure of the website. Deliverable: Site maps to guide the overall layout and organization of the website.

• Hierarchical Structure

  Research: Determine the most effective way to organize information hierarchically. Deliverable: Recommendations for a clear and intuitive hierarchical structure, reflected in wireframes and prototypes.

• Navigation Design

  Research: Explore different navigation models and their impact on user experience. Deliverable: Navigation design specifications, including menus, breadcrumbs, and other navigational elements.

• Information Design

  Research: Determine how information should be presented visually for optimal user understanding. Deliverable: Information design guidelines, influencing the presentation of content in mockups and prototypes.

• Search Functionality

  Research: Understand user search behaviour and preferences. Deliverable: Design considerations for search functionality, influencing the placement and design of search elements.

• Information Architecture

  Research: Align IA decisions with user personas and their goals. Deliverable: IA recommendations tailored to different user personas.

• Wireframes

  Purpose: Basic visual representation of the page or screen layout, illustrating the placement of key elements. Deliverable: Low-fidelity wireframes outlining the structure without focusing on visual design details.

• High-Fidelity Mockups

  Purpose: Detailed visual representations of the final design, including colours, typography, imagery, and other visual elements. Deliverable: Pixel-perfect mockups showcasing the intended look and feel of the UI.

• Prototypes

  Purpose: Interactive models allow stakeholders to experience the flow and functionality of the design. Deliverable: Clickable prototypes provide a more immersive experience of the user interface.

• Style Guide / Design System

  Purpose: Establish a consistent design language by defining colors, typography, icons, and other visual elements. Deliverable: Comprehensive style guide or design system to ensure uniformity across the UI.

• Component Libraries

  Purpose: Create reusable UI components (buttons, forms, navigation bars) for efficiency in development. Deliverable: Library or documentation of UI components for developers to use consistently.

• Typography Guidelines

  Purpose: Specify font choices, sizes, line heights, and other typographic details. Deliverable: Typography guidelines ensure a cohesive and readable text presentation.

• Colour Palette

  Purpose: Define the colour scheme to maintain visual consistency. Deliverable: Color palette with hex codes or RGB values for each colour used in the UI.

• Iconography

  Purpose: Define the usage and style of icons throughout the interface. Deliverable: Set of custom icons or guidelines for using pre-existing icon libraries.

• Responsive Design Mockups

  Purpose: Show how the UI adapts to different screen sizes and devices. Deliverable: Mockups demonstrating responsiveness on various devices.

• Assets Animations and Transitions

  Purpose: Specify how elements move or transition to enhance user experience. Deliverable: Guidelines for animations and transitions to be implemented by developers.

• Microinteractions

  Purpose: Define subtle, interactive elements that enhance user engagement. Deliverable: Documentation or prototypes showcasing micro-interactions.

• UI Testing

  Purpose: Evaluate the UI design for usability and identify areas for improvement. Deliverable: UI testing reports with insights and recommendations.

• Usability Reports

  Purpose: Gather feedback from users or stakeholders on the usability of the UI. Deliverable: Reports summarizing usability testing findings and proposed changes.

• Final Design Assets

  Purpose: Provide all necessary design files for implementation. Deliverable: Source files (PSD, Sketch, Figma, etc.) for the final UI design.