Product Management and Market Research

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Andrew McCalister

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About this service

Summary

I manage product lifecycles from concept to launch, conducting thorough market research, and tracking success metrics for continuous improvement of the product offerings.

Process

Initial call

Understand the rough scope of work including deliverables, timeline and success metrics.

Work spec & pricing

I will create a work spec (if one does not already exist) along with agreed upon pricing for both parties to sign off on.

Product spec

Full product specification (if it does not already exist) as a reference point for the team including timeline, success metrics, technologies, stake holders and workflows.

Market research

Depending on the product specification this may take the form of customer interviews, stakeholder interviews or quantitative research.

Product management

During the product build out, I will set up and leverage clients preferred product management tools to track deliverables.

Hand-off

Access to all product management tools and documentation.

Post hand-off support

I will supply two weeks of support to answer any questions.

What's included

Product Spec
A clear product specification outlining deliverables, success metrics, stakeholders, responsibilities and timelines.
Project Tracking
Access and ownership to preferred project management software to track deliverables.
Regular Updates
Regular communication on the project development with action points if updates are required.
Hand-Off Documentation
Documentation outlining the process and actions taken with instructions for utilizing the completed project.
Post-Handoff Support
Two weeks of support post hand-off including help with any issues, bug-fixes and answering questions on documentation.

Example projects