Complete branding and Visual Identity by Antoine Ritchy

Complete branding and Visual Identity

Antoine Ritchy

Contact for pricing

About this service

Summary

Our branding service provides clients with a cohesive visual identity, encompassing logos, fonts, colors, and guidelines. By establishing a consistent brand presence, we empower clients to effectively communicate their identity, build recognition, and leave a lasting impression on their audience.

Process

Week 1: Discovery & Research

Client Briefing: Meet with the client to understand their vision, goals, target audience, and competitors.

Brand Strategy: Define the brand’s core values, personality, and positioning.

Moodboard Creation: Present visual inspiration for colors, typography, and overall style.

Approval: Align with the client on the creative direction. Week 2: Concept Development

Logo Design Concepts: Create 2–3 distinct logo concepts based on the approved direction.

Color Palette: Propose a cohesive primary and secondary color scheme.

Typography: Select typefaces that align with the brand’s personality.

Client Feedback: Present initial concepts and gather feedback for revisions.

Week 3: Refinement & Asset Design

Logo Refinements: Finalize the logo design after client feedback.

Graphic Elements: Develop patterns, textures, or iconography.

Stationery Design: Create business cards, letterheads, and envelopes.

Social Media Assets: Design profile images, banners, and post templates.

Client Review: Share drafts of all assets for approval.

Week 4: Finalization & Delivery

Brand Guidelines: Create a comprehensive guide covering logo usage, typography, colors, and graphic elements.

File Exports: Prepare print-ready and web-optimized files (AI, PNG, JPEG, PDF, SVG).

Final Presentation: Present the complete visual identity to the client.

Handover: Deliver all assets and guidelines in an organized package.

*Everything is subject to changes based on needed assets.

What's included

Logo design
- Primary logo. - Secondary/alternative logo variations (e.g., horizontal, stacked, icon-only). - Black, white, and full-color versions.
Typography
- Selected fonts for headings, body text, and accents. - Font files or links to licensed fonts. - Guidelines for font hierarchy and usage.
Color Pallette
- Primary and secondary color schemes. - Exact color codes (HEX, RGB, CMYK, Pantone).
Stationery Design
Business cards, letterheads, and envelopes.
Brand Guidelines
- Document detailing logo usage, typography, color palette, and visual tone. - Rules for consistency across platforms.
Social Media Assets
Profile pictures, banners, and post templates for platforms like Instagram or LinkedIn.
Graphic Elements
- Custom patterns, textures, or illustrations. - Iconography or symbols.