
Brand Identity Foundation
Starting at
$
1,200
About this service
Summary
FAQs
Who is this service best suited for?
This service is ideal for early-stage brands, founders, and growing businesses that need a clear, cohesive visual identity rather than isolated design assets.
What is your design process like?
The process begins with understanding the brand’s goals and positioning, followed by visual direction, identity design, and refinement into a complete system.
How long does the project take?
Most Brand Identity Foundation projects are completed within 2–3 weeks, depending on scope and feedback timelines.
How many revisions are included?
The process includes structured refinement rounds to ensure the final identity aligns with the brand direction agreed upon at the start.
What do you need from the client to begin?
Once the project starts, clients are asked to share basic brand context such as goals, audience, and references to ensure alignment.
Will I receive editable files?
Yes. All final assets are delivered in professional, editable formats suitable for real-world use.
Do you work with clients internationally?
Yes. AUVE works remotely with clients worldwide.
Is this a one-person studio?
Yes. AUVE is a founder-led studio, which means every project is handled personally with care and intention.
What is not included in this service?
This service does not include website development, extensive marketing collateral, or ongoing design support unless discussed separately.
How do we get started?
You can initiate the project directly through Contra. Once confirmed, the onboarding process begins.
What's included
Brand direction & visual positioning
A clear creative direction defining the brand’s tone, mood, and visual language.
Logo system
Primary logo, secondary variations, and responsive versions designed for flexibility across platforms.
Color palette
A curated color system with primary and supporting colors for consistent application.
Typography system
Carefully selected typefaces with guidance on hierarchy and usage.
Core brand assets
Supporting graphic elements, patterns, or icon styles aligned with the brand direction.
Brand usage guidelines
A concise brand guide outlining how to use the identity consistently across digital touchpoints.
Final design files
All assets delivered in professional, ready-to-use formats.
Duration
2 weeks
Industries