1. Ad Campaign Setup Fully set up campaigns on platforms like Facebook, Instagram, LinkedIn, or others based on the client’s needs. Custom audience creation (e.g., lookalike audiences, retargeting lists). Ad account configuration and optimization. 2. Campaign Strategy & Plan Detailed ad strategy document tailored to the client’s goals (e.g., brand awareness, lead generation, conversions). A content calendar for ad scheduling. Budget allocation and bidding strategy. 3. Ad Creatives Professionally designed ad graphics or videos. Compelling ad copywriting tailored to the target audience. Variations for A/B testing (e.g., multiple headlines, images, or CTAs). 4. Targeting Insights In-depth audience research and segmentation. Geo-targeting, demographic, and behavioral insights. 5. Performance Tracking Pixel setup and conversion tracking (e.g., Facebook Pixel, Google Tag Manager). UTM tracking for campaign monitoring. 6. Reports & Analytics Weekly or monthly performance reports (e.g., impressions, clicks, CTR, conversions). ROI analysis and insights into campaign performance. Recommendations for ongoing improvements. 7. Campaign Optimization Real-time performance optimization (e.g., pausing underperforming ads, reallocating budgets). Ad copy and creative refinements based on results. 8. Lead or Sales Generation Delivery of qualified leads or sales generated through the campaigns. Clear documentation of leads (if applicable). 9. Knowledge Transfer (Optional) A post-project walkthrough to explain the outcomes and strategies used. Tips for maintaining campaign momentum. 10. Post-Campaign Support A specified period of after-service support for questions or minor adjustments.