Brand Identity Kit

Claudiu Curelea

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About this service

Summary

My focus lies in creating clean and effective designs, ensuring your brand identity resonates and endures. I take pride in exceeding client expectations on every project, and I’m always up for the challenge of creating something truly iconic together

Process

⭕ Defining - Understanding the project's goals, deadlines, and approach before starting. By completing a comprehensive questionnaire to share your vision, values, and goals. By sharing any visual inspiration will help us capture the essence of your brand.

⭕ Creation - Generating ideas, brainstorming, exploring, and prototyping. To bring your vision to life, we'll present these ideas and designs so we can move forward with the approved ideas.

⭕ Execution - Developing the design, making revisions, incorporating improvements, and producing tangible creative assets.

⭕ Delivery - Once you've approved the final designs, we'll create a comprehensive Brand Guidelines book to maintain consistency across all your marketing materials. All logos and design elements will be provided in both digital and print-ready formats.

By the end of this process, you'll have a crystal-clear brand identity that empowers you to make a significant impact and confidently connect with your target audience.

What's included

⭕Discovery Consultation
Let's kick off your project with a discovery call! We'll get to know each other, clarify your goals, and outline a path to achieve them. This is where we'll lay the foundation for your brand strategy.
⭕Design Services
✅Logo Design: We'll create a versatile logo set including a primary, secondary, and icon version. Additional variations can be provided upon request. ✅Typography: Expertly paired fonts that complement your brand's visual identity. We offer suggestions but ultimately, font purchases are your responsibility. We'll prioritize free commercial options. ✅Color Palette: A harmonious color scheme that captures your brand's essence. We typically create a palette of 3-5 colors for maximum impact. ✅Business Card Design: A standout business card that leaves a lasting impression. You'll receive an editable Canva file for future updates. ✅Social Media Templates: Consistent and professional Canva templates to streamline your social media content creation. ✅Brand Guidelines: A comprehensive document outlining your brand's visual identity for consistent application. ✅Supporting Graphics: Custom graphics to enhance your brand's visual appeal, such as call-to-action elements or stationary design.
⭕Revisions
We strive for first-time success, but understand that revisions may be necessary. We offer three rounds of revisions.

Example projects