How strategic digital marketing transformed renewable energy lead generation for solar installations across residential, commercial, and industrial segments.

Delivering clean energy, cost savings, and sustainable living while helping customers reduce electricity dependency and move towards pollution-free future.

Market Research & Positioning Identified high-demand solar segments, analyzed competitor pricing gaps, and positioned brand around cost savings, clean energy, and electricity bill independence.

PPC Campaign Execution Ran high-converting campaigns on Meta and Google Ads targeting "solar subsidy" keywords and "reduce electricity bill" pain points with geo-targeting for Assam and nearby regions.

Funnel Design & Lead Gen Built conversion-focused landing pages integrated with WhatsApp automation for instant response using lead forms and call-based campaigns.

2.5L+ Monthly Ad Spend Managed comprehensive digital marketing budget across Meta and Google platforms.

600+ Qualified Leads/Month Generated high-intent solar leads ready for installation across all segments.

7X ROAS Improvement Increased return on ad spend from 7x to 15x through strategic optimization.

30% CPL Reduction Decreased cost per lead significantly while maintaining lead quality standards.

Meta Pixel and Conversion API (CAPI)

Google Analytics (GA4) integration

Google Tag Manager (GTM) deployment

Data-driven decision making framework

Hook-Based Messaging "₹0 Electricity Bill" - Emphasizing complete cost elimination through solar energy. Problem-Solution Focus "Run AC, Fridge on Solar" - Addressing specific pain points with tangible benefits.

Value Proposition "Save 80% on Electricity" - Highlighting substantial cost savings potential.

Website Visitors Retargeted users who visited landing pages but didn't convert with tailored messaging.

Ad Engagers Followed up with users who interacted with ads but required additional nurturing.

WhatsApp Automation Built automated follow-up system for instant response and lead qualification.

Google Ads & Meta Ads Primary advertising platforms for campaign execution and lead generation.

Google Tag Manager Centralized tracking implementation and deployment across all digital properties.

Google Analytics GA4 Comprehensive analytics and measurement framework for performance insights.

Meta Pixel & CAPI Advanced tracking and conversion measurement for Facebook and Instagram campaigns.

WhatsApp Automation Instant response system and lead nurturing workflows for qualified prospects.

SEMrush & Ahrefs Competitive research, keyword analysis, and SEO strategy development tools.

High-Quality Leads Generate qualified solar leads ready to install across residential, commercial, and industrial segments.

Lower Acquisition Costs Reduce cost per lead while maintaining or improving lead quality through strategic optimization.

Better ROI on Ads Achieve higher return on ad spend through data-driven campaigns and continuous performance improvement.