Business & Brand Strategy: Clarity, Structure, Direction
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About this service
Summary
FAQs
What type of businesses do you work with?
I work with companies in growth, transition, or repositioning phases, as well as founders and teams needing clarity and structure in their marketing.
Do you execute marketing tasks?
No. I focus on strategy, positioning, messaging, and decision-making support. You can implement the plan with your team or partners.
Can this service be customized?
Yes. Every project is tailored to your business maturity, goals, and challenges.
How do we communicate during the project?
We communicate through calls, messages on Contra, or your preferred platform for alignment and revisions.
What if I need ongoing support after the project?
You can extend into an ongoing strategic advisory or book additional hours whenever needed.
What's included
Brand Positioning Framework
A structured framework defining your brand’s essence, value proposition, audience, differentiators, and strategic direction. Delivered in a clear, actionable document.
Messaging & Narrative Guide
A messaging system that aligns your brand voice, tone, key messages, storytelling angle, and communication pillars. Includes examples and guidelines for consistent use.
Market & Competitor Analysis
A strategic review of your market landscape, competitor benchmarks, communication patterns, and positioning opportunities to guide smarter decisions.
Strategic Marketing Plan
A practical plan outlining goals, priorities, channels, actions, and opportunities aligned with business objectives — designed for immediate implementation.
Executive Strategy Presentation
A clean, structured deck summarizing the full strategy, insights, and recommendations — ideal for alignment with leadership and teams.
Skills and tools
Brand Strategist
Business Analyst
Business Consultant
Google Docs
Google Sheets
Google Slides
Microsoft Excel
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