Brand Development

Collin Martin

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About this service

Summary

establishing a distinctive and effective brand identity, including logo design, color palette creation, and establishing visual guidelines. Ensures consistency across all communications to strengthen brand recognition and perception

Process

1. Initial Contact and Consultation

• Reach out to me via HoneyBook or schedule an initial consultation through Calendly.

• During the consultation, we’ll discuss your needs, goals, and vision for your brand.

• We’ll also talk about the project scope, timelines, and budget to ensure we’re on the same page.

2. Proposal and Contract

• I’ll prepare a detailed proposal outlining the project scope, deliverables, timeline, and pricing.

• You’ll review and approve the proposal via HoneyBook.

• Once approved, I’ll send you a contract through HoneyBook for your signature.

3. Onboarding

• After you sign the contract, I’ll send you a welcome packet through HoneyBook, including a project timeline and an outline of the process.

• We’ll schedule a kickoff meeting via Calendly to finalize project details and gather any additional information or materials needed from you.

4. Research and Discovery

• I’ll conduct thorough research on your industry, competitors, and target audience.

• I’ll analyze your existing brand assets (if any) and identify opportunities for improvement.

• Together, we’ll create a mood board or inspiration board to align on the visual direction.

5. Logo Design

• I’ll create initial logo concepts based on our research and discovery phase.

• You’ll review the concepts via HoneyBook and provide feedback.

• I’ll refine the selected concept and develop variations (primary, secondary, icon versions).

• Once finalized, I’ll provide guidelines for logo usage.

6. Color Palette

• I’ll develop a color palette that aligns with your brand’s personality and desired tone.

• You’ll review and approve the palette.

• I’ll provide HEX, RGB, and CMYK values for each color.

7. Visual Identity Guidelines

• I’ll develop comprehensive guidelines for typography, including primary and secondary fonts, sizes, weights, and styles.

• I’ll create guidelines for imagery style, including types of photos and illustrations.

• The guidelines will also include design elements like shapes, patterns, and iconography.

• You’ll review and approve the visual identity guidelines.

8. Tone and Voice

• I’ll define your brand’s tone of voice and personality.

• I’ll provide examples of preferred language and phrases that reflect your brand’s values and mission.

• The guidelines will include instructions for different communication channels (social media, website, print materials).

9. Brand Messaging

• I’ll craft key messages and positioning statements that communicate your brand promise.

• Together, we’ll develop compelling taglines to differentiate your brand from competitors.

10. Collateral Design

• I’ll design stationery (business cards, letterheads, envelopes) and present mockups for your review.

• I’ll create signage and packaging designs that consistently apply your visual identity.

• You’ll receive templates for commonly used collateral items.

11. Style Guide

• I’ll compile all brand identity elements into a comprehensive style guide.

• The style guide will include detailed instructions and examples for applying your visual identity.

• You’ll receive the style guide through HoneyBook for future reference.

12. Review and Final Delivery

• We’ll schedule a final review meeting via Calendly to present all deliverables.

• You’ll provide final feedback, and I’ll make any necessary adjustments.

• I’ll deliver all files and documents through HoneyBook.

13. Post-Launch Support

• I’ll provide a period of post-launch support to address any issues or questions.

• You can opt for additional services for ongoing brand management and updates as needed.

What's included

Brand Deliverables
Logo design - Create a unique and memorable logo that encapsulates the essence of the brand. The logo should be versatile to work across different media. Color palette - Select a color palette that aligns with the brand's personality and desired tone. The colors should be harmonious and aid brand recognition. Visual identity guidelines - Develop guidelines for typography, color use, logo usage, imagery style, and other visual elements. This creates a consistent look and feel across all brand communications. Tone and voice - Define the brand's tone of voice and personality through verbal and written language. This brings the brand narrative to life. Brand messaging - Craft compelling messaging and taglines that communicate the brand promise and differentiate it from competitors. Collateral - Create stationery, signage, packaging, and other collateral that consistently applies the visual identity across all touchpoints. Style guide - Document all brand identity elements from colors to typography in a comprehensive style guide that acts as a reference for future communications.

Example projects