Brand Design

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About this service

Summary

The comprehensive service offers a dynamic suite of components that collectively build a robust and memorable brand identity. However, each one can be provided separately.
The research step lays the groundwork, providing invaluable insights and context for the project. The design elements, including the logotype, typography, color palette, iconography, and patterns, come together to create a distinct visual identity that is both eye-catching and meaningful.
To further engage your audience, animations and a cohesive photo/video/music style enhance the overall brand experience. The service also ensures practicality and real-world applicability through mock-ups, allowing you to envision your brand in action.
Brandbook bring consistency to your brand's representation, providing clear rules and standards for application across diverse platforms and media. Guidelines ensure that your brand not only stands out but communicates effectively and maintains a cohesive presence across all touchpoints.

What's included

  • Research

    A comprehensive research report detailing project context, audience insights, and design direction, providing a solid foundation for your brand.

  • Logotype

    A unique and professionally designed logo that captures your brand's identity and can be used across various platforms and media.

  • Typography

    A carefully curated selection of fonts for your brand, enhancing recognition and highlighting your brand's message.

  • Color Palette

    A defined color scheme that embodies your brand's essence and provides consistency in visual representation.

  • Iconography

    A collection of custom icons and visual elements that reinforce your brand identity, suitable for diverse applications.

  • Patterns

    Distinctive and brand-specific patterns to add a unique touch to your design and enhance recognisability.

  • Animations

    Engaging animations that enrich user interactions and visually enhance your brand or project.

  • Photo/Video/Music Style

    A cohesive style guide for media content, aligning with your brand's values and enhancing the overall brand experience.

  • Mock-ups

    Visual representations of your brand applied to real-world scenarios, enabling you to visualise its appearance and functionality in various contexts.

  • Brand Guidelines / Brandbook

    A comprehensive document outlining all design elements, usage rules, and standards, ensuring consistent and coherent brand representation across all platforms and media.


Skills and tools

Graphic Designer
Visual Designer
Animator
Adobe After Effects
Adobe Suite
Affinity Designer
Blender
Figma

Industries

Graphic Design
Product Design
Product Research

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