What's included

• Competitive Analysis

  Understand your position vs your competitors in your market with a concise collection of the most impactful details

• Values Matrix

  Your target audience, how your offering solves their problem, and the message that is used to convey your value

• User Persona Development

  A drill down on the personal identities that compromise your target audiences

• Ideal Client Profile

  Synthesizing target audience and user persona details to dial in on what characteristics are the most crucial for success partnerships for your business

• Customer Journey Mapping

  How does my ideal customer go from prospect to brand loyalist?