Visual Identity Design

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About this service

Summary

I specialize in creating distinctive visual identities that truly capture a brand’s essence. By starting with in-depth research and discovery, I gain a clear understanding of the brand’s values, audience, and market. From logos to comprehensive design systems, I craft visual elements that resonate with the target audience and leave a lasting impression.

What's included

  • Logo Design

    Craft a unique and memorable logo that encapsulates the essence of your brand. From initial concept to final design, I ensure your logo is versatile and impactful across all platforms.

  • Color Palette

    Create a cohesive color scheme that represents your brand’s values and resonates with your target audience. I’ll provide a well-balanced palette that enhances brand recognition.

  • Typography Selection

    Curate a typography system by selecting fonts that complement your brand’s tone and personality. I’ll ensure readability and consistency across all materials without designing custom typefaces.

  • Brand Guidelines

    Deliver a comprehensive brand guidelines document that includes detailed instructions on logo usage, typography, color schemes, and design elements. This ensures consistency across all platforms.

  • Visual Assets

    Provide key visual assets such as social media templates, business cards, and digital collateral. These assets will help you establish a consistent and recognizable presence across all touchpoints.


Skills and tools

Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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