Visual Identity Design

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About this service

Summary

I specialize in creating distinctive visual identities that truly capture a brand’s essence. By starting with in-depth research and discovery, I gain a clear understanding of the brand’s values, audience, and market. From logos to comprehensive design systems, I craft visual elements that resonate with the target audience and leave a lasting impression.

What's included

  • Logo Design

    Craft a unique and memorable logo that encapsulates the essence of your brand. From initial concept to final design, I ensure your logo is versatile and impactful across all platforms.

  • Color Palette

    Create a cohesive color scheme that represents your brand’s values and resonates with your target audience. I’ll provide a well-balanced palette that enhances brand recognition.

  • Typography Selection

    Curate a typography system by selecting fonts that complement your brand’s tone and personality. I’ll ensure readability and consistency across all materials without designing custom typefaces.

  • Brand Guidelines

    Deliver a comprehensive brand guidelines document that includes detailed instructions on logo usage, typography, color schemes, and design elements. This ensures consistency across all platforms.

  • Visual Assets

    Provide key visual assets such as social media templates, business cards, and digital collateral. These assets will help you establish a consistent and recognizable presence across all touchpoints.


Skills and tools

Brand Designer

Graphic Designer

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma