Brand Identity Design

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About this service

Summary

Here's how the process works.
01. Strategy Call - Once you sign on, we will kick-off the project with a 1:1 strategy call where we’ll dive deep into your business, target audience, brand personality and more so that we can design with your unique business in mind.
02. Design - Using your strategy, I’ll build a brand identity that’s backed by in-depth research and analysis so you can focus on embracing your stand-out qualities and capturing the attention and loyalty of your audience.
03. Revise and Refine - During the design process, I include 3 rounds of revisions to make sure we can put all the final touches on your brand identity. You'll walk away with a brand identity that makes you feel confident in your look and the strategy behind it so you can start capturing the attention of your ideal audience.

What's included

  • Here's what a typical project includes:

    I create custom packages for all of my clients to fit your exact needs, but here is a list of deliverables that are typically included in each project.

  • 60-minute 1:1 Strategy Call

    During this Zoom call, I will ask you a series of questions about your brand, vision, and target audience to get a clear understanding of how we can best reach your audience through your brand visuals.

  • Strategic Creative Direction

    A presentation outlining the strategy behind your brand that we will use to create a powerful brand identity. This also makes sure were aligned on the visual direction of the brand before I start designing.

  • Logo Suite

    Primary, secondary, and submark logos

  • Color Palette

    This is a collection of colors that will be used across your entire brand.

  • Font Suite

    This is a collection of fonts that will be used across your entire brand.

  • Brand Style Guide

    This guide will be a PDF booklet that outlines how to best use your logos, color palette, and fonts according to your strategic creative direction.


Skills and tools

Brand Designer

Adobe Illustrator

Adobe Illustrator