What's included

• Competition Analysis and Benchmarking

  Research about the competition, analyze their marketing activities, engagement on social media and customer testimonials.

• Industry Trend and Practices

  Analyze market trends and best practices in the same space.

• Customer Personas and Segments

  Define customer profile, inspirations, pains, interests, intent and goals, their buying behavior, key considerations, and factors that influence their buying decisions.

• Customer Journey Design

  Map users intents and goals and influence them at each touchpoint.

• Marketing Strategy

  Design media plan, select marketing channels, define target audiences and messaging.

• Setup Marketing Infrastructure

  Set up basic marketing infrastructure, including analytics, ads account, and lead capturing and attribution.

• Launch Campaigns

  Launch targeted campaigns based on the marketing strategy.

• Growth Experimentation and Iterative Optimization

  Discover, prioritize, implement and validate growth hypotheses. Learn from experiments for scaling up.