Crafting Iconic Branding

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About this service

Summary

Aomprehensive set of deliverables tailored to establish and maintain a cohesive brand identity. Leveraging my experience collaborating with big brands and companies, I ensure the kit encompasses versatile logo variations, meticulous brand guidelines, and captivating visual assets, empowering clients to make a lasting impression across all touchpoints with confidence and consistency.

Process

Insight
Innovate
Integrate

What's included

  • What you'll get

    Logo Variations: Different versions of the logo, such as primary, secondary, stacked, and horizontal layouts, to ensure versatility across various applications. Brand Guidelines: Comprehensive documentation outlining the rules and specifications for logo usage, color palettes, typography, imagery styles, and other visual elements to maintain brand consistency. Color Palette: A selection of primary and secondary colors, along with their corresponding hexadecimal, RGB, and CMYK values, to maintain color consistency across all brand materials. Typography Guide: Specifications for primary and secondary typefaces, including font families, weights, sizes, and usage guidelines for headings, body text, and other textual elements. Iconography: Custom icons or icon sets that complement the brand's visual identity, along with guidelines for their usage and styling. Photography Style Guide: Guidelines for selecting and editing photography to align with the brand's tone, style, and messaging, including examples of preferred imagery and photo treatments. Brand Imagery Templates: Templates for branded graphics, such as social media graphics, email headers, and presentation slides, to maintain visual consistency across different platforms. Stationery Design: Branded stationery items, such as business cards, letterheads, envelopes, and notecards, with design templates for print and digital use. Packaging Design Templates: Templates for packaging materials, labels, and product packaging, ensuring cohesive branding across all physical touchpoints. Brand Assets: Additional design elements, such as patterns, textures, or illustrations, that reinforce the brand's visual identity and can be used in various applications. Brand Storytelling Guidelines: Recommendations for brand messaging, tone of voice, and storytelling techniques to communicate the brand's values, personality, and unique selling propositions effectively. Digital Assets: Digital files of all branding elements, including vector files of the logo, editable design templates, and high-resolution image assets, for easy distribution and use by internal and external stakeholders. Disclaimer: Deliverables project dependent.


Skills and tools

Brand Designer
Brand Strategist
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
PowerPoint

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