What's included

• Account setup and optimization

  Initial setup of the client's email marketing platform, including integration with their website and other marketing tools. This service also includes a thorough review of the client's current email marketing practices and identification of opportunities for improvement to ensure optimal performance from the start.

• Campaign Strategy

  A comprehensive plan for the client's email marketing efforts, including target audience definition, email frequency, and content plan.

• Email Template Setup

  Setup of email templates that align with the client's brand guidelines and goals.

• List Management

  Ongoing management and segmentation of the client's email list to ensure maximum engagement and deliverability.

• Campaign Execution

  Creation and deployment of email campaigns, including A/B testing, tracking and analysis of results, and optimization recommendations.

• Reporting & Analytics

  Regular reporting and analysis of email campaign performance, including open and click-through rates, conversion rates, and ROI.

• Ongoing Optimization

  Continuous improvement of the client's email marketing efforts through testing, iteration, and refinement based on performance data.