I create a custom marketing strategy built around your goals, audience, and placement needs. This includes brand voice development, creative direction, audience segmentation, messaging frameworks, and platform-specific recommendations for CTV, paid social, organic social, YouTube, and emerging channels. I outline clear hooks, beats, CTAs, and creative guidelines to ensure your video content feels cohesive, modern, and aligned with performance objectives.
I also provide asset planning, UGC or creator integration strategy, and competitive landscape insights to help your campaigns stand out. Your final strategy can be used by writers, editors, designers, and creative teams to streamline production and maintain brand consistency.