Video Marketing Strategy

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About this service

Summary

I develop clear, modern, video-first marketing strategies that help brands connect with their audiences and perform across platforms. With experience in beauty, wellness, food and beverage, lifestyle, travel, and tech, I build creative frameworks that balance storytelling, brand voice, and platform best practices. My approach is collaborative, data-aware, and focused on giving your team a roadmap that’s easy to execute.

FAQs

  • Do you focus on video-first strategy?

    Yes, I specialize in video-first marketing for CTV, paid social, organic social, and OLV placements.

  • Can you include platform-specific recommendations?

    Absolutely. I create tailored strategies for Meta, TikTok, YouTube, Pinterest, and CTV platforms like MNTN.

  • Can you create a strategy for brands without existing video assets?

    Yes. I can build a strategy using future asset recommendations, stock, or AI-assisted concepts.

What's included

  • Custom Video Marketing Strategy

    I create a custom marketing strategy built around your goals, audience, and placement needs. This includes brand voice development, creative direction, audience segmentation, messaging frameworks, and platform-specific recommendations for CTV, paid social, organic social, YouTube, and emerging channels. I outline clear hooks, beats, CTAs, and creative guidelines to ensure your video content feels cohesive, modern, and aligned with performance objectives. I also provide asset planning, UGC or creator integration strategy, and competitive landscape insights to help your campaigns stand out. Your final strategy can be used by writers, editors, designers, and creative teams to streamline production and maintain brand consistency.


Skills and tools

Digital Marketer

Marketing Strategist

Digital Marketing Specialist

Adobe Premiere Pro

Adobe Premiere Pro

CapCut

CapCut

ChatGPT

ChatGPT

Final Cut Pro

Final Cut Pro

Keynote

Keynote

Industries

Advertising
Digital Media
Marketing