The process is simple:

Research - I learn about you, your brand, competitors, and your customers. Most importantly I find out what's really top of mind for your audience and identify potential ideas that could engage their attention.

Outline - I draft an outline based on the traffic source, your feedback, and customer insights.

Write - Once we're all on the same page, I write. We'll iterate a few drafts to make sure the message comes across as simple as possible, the call-to-action is clear, and the writing is relevant to your customers.