Integrated Content & PR Strategy

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About this service

Summary

Lirije provided strategic content development services by leveraging her skills in copywriting, project management, and research to create compelling narratives tailored to client goals.

What's included

  • Content Creation

    Press Releases & Media Kits: Professionally written press releases and media kits that capture media attention and communicate your brand’s key messages. Blog Posts & Thought Leadership Articles: Engaging, research-backed articles that establish your brand as an authority in your field.

  • Public Relations

    Media Outreach: Building relationships with journalists and pitching your brand’s stories to secure coverage. Crisis Communication: Developing proactive strategies to manage and mitigate any negative press or reputational risks. Event Publicity: Planning and executing media coverage for events, including press releases, invitations, and post-event summaries.

  • Communication Strategy

    Brand Messaging: Developing a cohesive messaging framework that aligns with your brand’s identity and values. Speech Writing & Presentation Coaching: Crafting speeches and preparing leaders for impactful public appearances. Reputation Management: Monitoring your brand’s online presence and addressing any reputation-related concerns proactively.

  • Analytics & Reporting

    Performance Reports: Analyzing the impact of content and PR campaigns and providing insights to optimize future strategies. Social Listening: Monitoring brand mentions and public sentiment to inform communication tactics.

  • Copywriting

    I craft clear, engaging, and persuasive content tailored to different audiences. From academic articles and policy briefs to training materials and promotional content, my writing is backed by years of experience in communication and education. I pay close attention to tone, structure, and purpose, ensuring every piece achieves its intended impact while maintaining high readability


Skills and tools

Public Relations Manager
Community Manager
Content Creator
Gmail
HubSpot
PayPal
Slack
Zendesk

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