Brand Identity Design

Radhika Kapoor

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About this service

Summary

Phases of the Project:

Research and Planning: We'll begin by discussing your project's goals, target audience, content structure, and design preferences. This phase sets the foundation for the entire project.

Concept Development: Based on the insights from the planning phase, I'll create initial design concepts for your review. This is where we start visualizing the aesthetics and layout of the final product.

Design Iteration: I'll refine the chosen concept, incorporating your feedback and making necessary adjustments to ensure the design aligns with your vision.

Content Integration: Your content will be seamlessly integrated into the design. This includes text formatting, image placement, captions, and any other content-related aspects.

Revision and Approval: We'll go through a revision process to make sure every detail is perfect. Once you're satisfied, we'll move to the approval stage.

Finalization: I'll prepare the print-ready files, including cover and interior layouts, images, fonts, and other necessary components. You'll receive the final files and assets.

Guidelines for Working Together:

📌 Clear Communication: Open and consistent communication is vital. Share your ideas, expectations, and any specific design preferences you have. I'll keep you updated on the progress regularly.

📌 Timelines: Timelines will be established at the beginning of the project, ensuring that all phases are executed smoothly and on schedule. Prompt feedback on concepts and revisions is greatly appreciated.

📌 Feedback and Revisions: Your input is essential! Provide detailed feedback during the design iteration and revision phases. This helps refine the design to match your vision.

📌 Content: Please ensure that all content (text, images, etc.) is finalized and proofread before submission. Any changes after this stage might impact the design timeline.

📌 Materials: If you have brand guidelines, existing materials, or specific images you'd like to incorporate, please share them at the outset for cohesive design integration.

📌 Ownership and Usage: You will own the final design, but I might retain the right to display the work in my portfolio. If you have specific usage limitations or requirements, let's discuss them.

📌 Flexibility: While I strive to meet your expectations, design is a collaborative process. Be open to creative suggestions and solutions that might enhance the final result.

Payment Options:

Flexible payment structures are available:

At project commencement

Midway through the project

Half in advance, half before the final file handover

I'm committed to exceeding your expectations and delivering a successful project. Feel free to reach out for inquiries or clarifications.

What's included

Logo, Color pallet, Typography, Brand Guideline Book, Visual Assets
Logo Variations: Different versions of the logo, including primary, secondary, and monochrome versions, for versatile usage. Color Palette: A defined set of brand colors with their corresponding HEX, RGB, and CMYK values. Typography: Specific fonts and their variations for consistent brand communication. Brand Guidelines: Comprehensive document outlining logo usage, color application, typography rules, and overall brand presentation. Stationery Design: Designs for essential stationery items like business cards, letterheads, envelopes, etc. Visual Assets: Graphics, patterns, icons, or other visual elements that enhance brand identity.
Social Media & Marketing Collaterals and Mockups
Social Media Assets: Profile picture and cover/header images optimized for social media platforms. Marketing Collateral Templates: Templates for brochures, flyers, posters, and other promotional materials. Mockups: Visual representations of the brand applied to real-world contexts, like signage, merchandise, or packaging.
Packaging Design (If Included)
Print files, Source files and Mockups

Example projects