What's included

• Ad Account Set Up

  - Set up a new or optimize an existing account on your target ad platform (Facebook, TikTok, Google, etc) - Configure conversion tracking for accurate performance measurement - Structure campaigns and ad groups for efficient management - Enable auto-tagging for precise tracking and insights

• Competitor Research & Audience Targeting

  - Conduct thorough research, analyzing your industry and competitors - Segment and define high-value target audiences - Set up custom high-intent audiences, including ABM strategies to target customer and prospect lists - Define the user journey from ad exposure to conversion for optimized results

• Campaign Set Up & Ad Creative

  - Define campaign goals, KPIs, and choose the best ad platforms & formats - Craft compelling, high-converting ad copy with multiple variations - Set up the bidding strategy and allocate budget effectively - Optimize landing pages to drive maximum conversions - Collaborate with designers to implement and optimize graphic assets

• Performance Monitoring & Optimization

  - Provide detailed weekly performance reports - Monitor campaigns daily, making adjustments in real time - Implement continuous optimization (creative, audience, bids) - Run A/B tests to ensure ongoing performance improvement - Conduct regular quality assurance checks to ensure compliance with platform ad policies

• Extension of Your Team

  - Available daily via Slack or email for seamless communication - Weekly meetings (or as preferred) to align on objectives and updates - Provide detailed quarterly performance assessments, alongside weekly reports, to share with key stakeholders