What's included

• 1. Business Goals and Technical Specifications

  This is a fundamental step. For a UX professional it all starts with an understanding of the product vision, i.e. the reason for the product’s existence from a business perspective. Written in simple terms, the statement should include the problem being addressed, the proposed solution, and a general description of the target market. It should also describe the delivery platforms and touch lightly upon the technical means by which the product will be delivered

• 2. Competitive Analysis Report

  For anyone starting to design a new product, it’s vital to make sure it’s a good market fit. Crucially, as part of a UX strategy the product must also have a compelling competitive advantage and a UX that is superior to others in the marketplace.

• 3. Personas and UX Research Reports

  Personas are representative of a product’s typical users—by incorporating their goals, needs and interests, they help the team working on the project develop empathy towards the user.

• 4. Sitemap and Information Architecture

  A sitemap is a visually organized model of all the components and information contained in a digital product. It represents the organization of an App or site’s content. Along with wireframes, they are one of the most fundamental of UX deliverables and rarely skipped in a UX design process.

• 5. Experience Maps, User Journeys and User Flows

  An experience map is a visual representation that illustrates a user’s flow within a product or service—their goals, needs, time spent, thoughts, feelings, reactions, anxieties, expectations—i.e. the overall experience throughout their interaction with a product. It’s typically laid out on a linear timeline showing touchpoints between the user and the product.

• 6. UX Wireframes

  A major phase in the UX design process, wireframing is a cost-effective way to explore ideas and generate innovative concepts that address customer goals. They’re great tools to quickly ideate beyond sketching, and they come in many different flavors—from low-fidelity (no styling, black and white boxes, greeked text)

• 7. Interactive Prototypes

  Interactive prototypes help user testing immensely. Rather than walking people through static pages, potential users can test a product that feels 100% real, provide ideas and give valuable feedback.

• 8. Visual Design

  Visual design is the last step before handoff to developers and the phase where a styleguide and final specs are crafted. It’s not just about “making things pretty,” but an opportunity to define, or implement a brand color-scheme and affect usability with the layout, contrast, and visual hierarchy.

• 9. Styleguide and Specifications for Developers

  The final step in the UX design workflow is to put together specifications and a styleguide for developers. Styleguides are a must if a product’s design is to succeed in the long run. A styleguide is for making sure designs are implemented consistently across branding, visual styles, colors, fonts and typography. It’s also used for design patterns, language, rules (such as keyboard shortcuts and data display rules), and specifying UI behaviors (such as error handling).

• 10. Usability Testing and Usage Analytics Reports

  A UX designer’s job is never done. Even after a product’s release there are opportunities to gather feedback, collect data on usage, refine, release and start the cycle all over again. A usability test will tell you whether your target users can use your product. It helps identify the problems people are having with a specific UI, and reveals difficult-to-complete tasks and confusing language.