Elevate Your Brand with Dasigny’s Signature Identity Design ✅

Dasigny Design Studio ©

Starting at

$

949

About this service

Summary

Expert team specializing in creating unique and impactful brand identities tailored to enhance your business's presence. Our service includes logo design, typography, color palettes, and complete brand guidelines, backed by thorough research and premium quality outputs.

Process

Creating a strong brand identity is a multi-faceted process that involves deep understanding, strategic thinking, and creative execution. Here’s an in-depth look at the brand identity process:
Know Your Foundation: Begin by defining your brand’s core values, mission, and vision. This foundational knowledge will guide all subsequent decisions in the brand identity process.
2. Assess Your Current Identity: If you have an existing brand identity, evaluate its strengths and weaknesses. Consider how well it aligns with your brand’s foundation and where improvements can be made.
3. Audit Your Competition: Analyze your competitors to understand the market landscape. Identify opportunities to differentiate your brand and establish a unique position1.
4. Hone in on a Visual Direction: Develop a visual direction that resonates with your brand’s foundation. This includes mood boards, style scapes, and other visual inspiration that will inform the design phase.
5. Write Your Branding Brief: Create a comprehensive branding brief that outlines the objectives, target audience, messaging, and visual direction for your brand identity.
6. Design Your Logo: The logo is often the most recognizable aspect of a brand identity. Design a logo that is memorable, scalable, and reflective of your brand’s essence.
7. Choose Your Color Palette: Colors have a profound impact on perception. Select a color palette that conveys the emotions and values of your brand.
8. Choose Your Typography: Typography can significantly affect how your brand is perceived. Choose fonts that align with your brand’s personality and are legible across various mediums.
9. Create Social Media Post Templates: Consistency across social media is crucial. Design templates for posts that maintain your brand’s visual style and messaging.
10. Develop Brand Patterns and Elements: Beyond the logo, create additional visual elements like patterns, icons, and illustrations that complement your brand’s identity.
11. Craft Brand Guidelines: Compile a set of brand guidelines that dictate how to use the various elements of your brand identity. This ensures consistency across all applications.
12. Implement and Monitor: Apply your new brand identity across all touchpoints and monitor its performance. Gather feedback and make adjustments as necessary to maintain the integrity and effectiveness of your brand identity.

What's included

  • Brand Strategy

    We begin by charting a strategic roadmap tailored to your brand’s ambitions. Our approach aligns your business goals with market opportunities to create a brand strategy that positions you for success.

  • Logo Design

    The centerpiece of your brand identity, our logos are crafted with precision and creativity, ensuring they encapsulate your brand’s spirit and make a lasting impression.

  • Social Media Post Templates

    Consistency is key on social media. Our templates ensure your posts are instantly recognizable, reinforcing your brand with every share.

  • Brand Pattern

    Patterns can tell a story. We design brand patterns that add depth to your visual identity and make your brand materials stand out.

  • Brand Guidelines

    A brand’s strength lies in its consistency. Our comprehensive brand guidelines provide the blueprint for maintaining a cohesive brand image across all platforms and touchpoints.

Example projects

Brand Identity for Eye Wear Brand

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

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