Brand Strategy & Identity Design

Lukas Spitaler

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About this service

Summary

Your brand is more than a logo—it’s the story, emotion, and identity that set your business apart. I offer comprehensive branding services to help you craft a cohesive and memorable identity that resonates with your audience.

From strategic planning and custom logo design to colour palettes, typography, and visual guidelines, I ensure every element reflects your vision and values. Whether you’re building a new brand or refreshing an existing one, I’ll help you stand out and create a lasting impression across all platforms.

Process

Discovery & Research We start by diving deep into your business, goals, and audience. Through conversations and market research, we uncover what makes your brand unique and define the vision for your identity.

Strategy Development Based on insights from the discovery phase, we craft a brand strategy that includes your mission, values, target audience, and positioning. This strategy becomes the foundation for all creative work.

Concept Exploration Using the strategy as a guide, I create initial concepts for your brand identity, including logo sketches, colour palettes, and typography options. Together, we refine the direction based on your feedback.

Design Execution Once we finalise the concept, I bring your brand to life with detailed logo designs, a cohesive colour scheme, typography, and any additional visual elements like icons or patterns.

Brand Guidelines Creation To ensure consistency across all touchpoints, I provide a comprehensive brand style guide that includes usage instructions for logos, colours, fonts, and other assets.

6. Delivery of Final Assets You’ll receive all final files in web and print-ready formats (e.g., PNG, SVG, JPG, PDF). If additional deliverables, such as business cards or social media templates, are part of the project, they’ll be included here.

FAQs

How long does the branding process take?
The timeline depends on the scope of the project. For a full brand identity (logo, colour palette, typography, and guidelines), it typically takes 2-4 weeks. More extensive projects with additional deliverables may take longer. Once we discuss your needs, I’ll provide a detailed timeline.
Can I request changes during the design process?
Absolutely! Feedback is a vital part of the process. After the initial concepts are presented, you’ll have the opportunity to review and provide input to ensure the final result aligns with your visio
Will I own the rights to my logo and brand assets?
Yes! Once the project is complete, you’ll have full ownership of all the branding materials, including the logo and any other assets created for your business.
Do you work with existing brand materials or only create from scratch?
I can do both. If you have an existing logo or brand identity that needs refinement, I can build on it. Alternatively, I can create a completely new identity from scratch if that’s what you need.
What file formats will I receive?
You’ll receive all final files in versatile formats suitable for both web and print, including PNG, JPG, SVG, and PDF. If you need specific formats, let me know during the project.

What's included

Brand Strategy
Lay the foundation for your brand with a clear and impactful strategy. We’ll define your brand’s mission, vision, target audience, and positioning to ensure every design decision aligns with your business goals.
Logo Design
A custom-designed logo that captures the essence of your brand. Whether you need something minimalist, bold, or intricate, your logo will make a lasting impression.
Color Palette & Typography
Establish a consistent and recognisable look with a tailored colour palette and typography system that aligns with your brand identity and resonates with your audience.
Visual Identity Guidelines
A comprehensive style guide outlining logo usage, colours, fonts, and design principles to maintain brand consistency across all platforms.
Business Collateral Design
Professionally designed assets like business cards, letterheads, and other branded materials that reinforce your identity in every interaction.
Packaging & Merchandise Design (Optional)
Tailored packaging or merchandise design to bring your products to life with branding that stands out on the shelf or online.

Example projects