Brand Strategy & Identity Design by Lukas SpitalerBrand Strategy & Identity Design by Lukas Spitaler
Brand Strategy & Identity DesignLukas Spitaler
Cover image for Brand Strategy & Identity Design
Your brand is more than a logo—it’s the story, emotion, and identity that set your business apart. I offer comprehensive branding services to help you craft a cohesive and memorable identity that resonates with your audience.
From strategic planning and custom logo design to colour palettes, typography, and visual guidelines, I ensure every element reflects your vision and values. Whether you’re building a new brand or refreshing an existing one, I’ll help you stand out and create a lasting impression across all platforms.

What's included

Brand Strategy
Lay the foundation for your brand with a clear and impactful strategy. We’ll define your brand’s mission, vision, target audience, and positioning to ensure every design decision aligns with your business goals.
Logo Design
A custom-designed logo that captures the essence of your brand. Whether you need something minimalist, bold, or intricate, your logo will make a lasting impression.
Color Palette & Typography
Establish a consistent and recognisable look with a tailored colour palette and typography system that aligns with your brand identity and resonates with your audience.
Visual Identity Guidelines
A comprehensive style guide outlining logo usage, colours, fonts, and design principles to maintain brand consistency across all platforms.
Business Collateral Design
Professionally designed assets like business cards, letterheads, and other branded materials that reinforce your identity in every interaction.
Packaging & Merchandise Design (Optional)
Tailored packaging or merchandise design to bring your products to life with branding that stands out on the shelf or online.
FAQs
The timeline depends on the scope of the project. For a full brand identity (logo, colour palette, typography, and guidelines), it typically takes 2-4 weeks. More extensive projects with additional deliverables may take longer. Once we discuss your needs, I’ll provide a detailed timeline.
Absolutely! Feedback is a vital part of the process. After the initial concepts are presented, you’ll have the opportunity to review and provide input to ensure the final result aligns with your visio
Yes! Once the project is complete, you’ll have full ownership of all the branding materials, including the logo and any other assets created for your business.
I can do both. If you have an existing logo or brand identity that needs refinement, I can build on it. Alternatively, I can create a completely new identity from scratch if that’s what you need.
You’ll receive all final files in versatile formats suitable for both web and print, including PNG, JPG, SVG, and PDF. If you need specific formats, let me know during the project.
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Visual Designer
Service provided by
Lukas Spitaler Innsbruck, Austria
Brand Strategy & Identity DesignLukas Spitaler
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Graphic Designer
Visual Designer
Cover image for Brand Strategy & Identity Design
Your brand is more than a logo—it’s the story, emotion, and identity that set your business apart. I offer comprehensive branding services to help you craft a cohesive and memorable identity that resonates with your audience.
From strategic planning and custom logo design to colour palettes, typography, and visual guidelines, I ensure every element reflects your vision and values. Whether you’re building a new brand or refreshing an existing one, I’ll help you stand out and create a lasting impression across all platforms.

What's included

Brand Strategy
Lay the foundation for your brand with a clear and impactful strategy. We’ll define your brand’s mission, vision, target audience, and positioning to ensure every design decision aligns with your business goals.
Logo Design
A custom-designed logo that captures the essence of your brand. Whether you need something minimalist, bold, or intricate, your logo will make a lasting impression.
Color Palette & Typography
Establish a consistent and recognisable look with a tailored colour palette and typography system that aligns with your brand identity and resonates with your audience.
Visual Identity Guidelines
A comprehensive style guide outlining logo usage, colours, fonts, and design principles to maintain brand consistency across all platforms.
Business Collateral Design
Professionally designed assets like business cards, letterheads, and other branded materials that reinforce your identity in every interaction.
Packaging & Merchandise Design (Optional)
Tailored packaging or merchandise design to bring your products to life with branding that stands out on the shelf or online.
FAQs
The timeline depends on the scope of the project. For a full brand identity (logo, colour palette, typography, and guidelines), it typically takes 2-4 weeks. More extensive projects with additional deliverables may take longer. Once we discuss your needs, I’ll provide a detailed timeline.
Absolutely! Feedback is a vital part of the process. After the initial concepts are presented, you’ll have the opportunity to review and provide input to ensure the final result aligns with your visio
Yes! Once the project is complete, you’ll have full ownership of all the branding materials, including the logo and any other assets created for your business.
I can do both. If you have an existing logo or brand identity that needs refinement, I can build on it. Alternatively, I can create a completely new identity from scratch if that’s what you need.
You’ll receive all final files in versatile formats suitable for both web and print, including PNG, JPG, SVG, and PDF. If you need specific formats, let me know during the project.
Contact for pricing