I have worked with designing high volume of emails/newsletters while also understanding the reports and making changes to my designs accordingly. I also have through understanding of platforms like Klaviyo and know how to optimize your emails keeping in mind the platforms constrains.

I start by understanding the brand and going through their identity and guidelines, making sure that the designed collateral looks like a part for the brand.

Once I have a understanding of the brand and the purpose of designing the collateral, I move on to the actual design part where at each step i try to take inspiration from the brand itself.

I also do a quick competitor research to make sure the my client is up-to-date with the current trends.