What's included

• Campaign Set up

  -Analysis of Product/Services and Current market demand - Competitor’s Research -Define Best Budget and Bidding Strategy -Create Search/Display/Video Campaigns - Detailed selection of proper campaign settings -Top Results driven Keywords and search terms - Properly structure campaigns with high ad relevance for the ad groups -Create A/B testing Ads - Ad schedule segmentation - Negative Keywords List

• Conversion Tracking Set up

  -Creation of goals pixels and goals -Integration with GA4 -Integration with Tag Manager -Remarketing lists

• On-going Campaign Management & Optimization

  -Bid strategy adjustments -Measurement of conversion tracking -Ad copy updates -Budget pacing management -Bidding strategy updates at the right time -Optimizations based on campaigns data