What's included

• Discovery

  We’ll begin by digging into the foundations of your brand: its story, audience, and positioning. To guide this process, I’ll provide you with a comprehensive questionnaire, followed by a collaborative call where we’ll refine your target audience, define your positioning, and set the creative direction moving forward.

• Creative Direction

  After establishing the strategic foundation of your brand, I’ll create and share two moodboards that represent my recommended creative directions. These will be informed by market research and the insights we uncovered during our strategy call.

• Brand Identity

  Once you’ve chosen the direction for your brand, I’ll transform it into a complete and cohesive brand identity.

• Logo Design

  I’ll craft a timeless logo mark paired with a distinctive wordmark, giving your brand a strong and memorable visual foundation.

• Color Palette

  Your brand will be equipped with a thoughtfully designed color system, crafted to communicate your values, enhance recognition, and remain versatile across print and digital applications.

• Type System

  I’ll provide two carefully selected type pairings that align with your brand’s personality and tone. Both free and premium font options can be considered, with licensing for paid fonts handled by the client

• Graphic System

  Your brand will be supported by a unique graphic system, including an adaptable grid and on-brand design elements. This framework ensures consistency and recognition in every application, beyond just logo, color, and typography.

• Brand Applications

  You’ll receive high-quality brand applications that demonstrate how your visual identity translates consistently across digital and print environments.

• Brand Guidelines

  You’ll receive a clear and concise brand guidelines document to ensure your visual identity is always applied consistently and correctly.