Feature Go-To-Market (GTM) Strategy + Messaging

AJ Kelley

Starting at

500

About this service

Summary

Launch your new product feature with confidence and clarity. I’ll deliver a tailored GTM strategy—from audience insight and messaging pillars to launch comms and customer engagement—so your team knows exactly what to say, when to say it, and who to say it to.

What's included

Competitor Research
A breakdown of how competing products position similar features—highlighting differentiation and whitespace.
GTM Brief
A focused document summarizing target audience, messaging pillars, positioning, risks, timing, and recommended comms channels.
Feature Announcement Comms
Launch-ready copy for email, push notification, or in-app messages to announce your new feature to existing users.
General Availability Messaging
Clear, polished public-facing copy for launch day, ready for your website, email, or social channels.

Duration

3 weeks

Skills and tools

Content Creator

Marketing Strategist

Product Marketer