Feature Go-To-Market (GTM) Strategy + MessagingAJ Kelley
Launch your new product feature with confidence and clarity. I’ll deliver a tailored GTM strategy—from audience insight and messaging pillars to launch comms and customer engagement—so your team knows exactly what to say, when to say it, and who to say it to.
What's included
Competitor Research
A breakdown of how competing products position similar features—highlighting differentiation and whitespace.
GTM Brief
A focused document summarizing target audience, messaging pillars, positioning, risks, timing, and recommended comms channels.
Feature Announcement Comms
Launch-ready copy for email, push notification, or in-app messages to announce your new feature to existing users.
General Availability Messaging
Clear, polished public-facing copy for launch day, ready for your website, email, or social channels.
AJ's other services
Starting at$500
Duration3 weeks
Tags
Active Campaign
Amplitude
Braze
HubSpot
SEMrush
Content Creator
Marketing Strategist
Product Marketer
Service provided by
AJ Kelley Southport, USA
- 2
- Followers
Feature Go-To-Market (GTM) Strategy + MessagingAJ Kelley
Starting at$500
Duration3 weeks
Tags
Active Campaign
Amplitude
Braze
HubSpot
SEMrush
Content Creator
Marketing Strategist
Product Marketer
Launch your new product feature with confidence and clarity. I’ll deliver a tailored GTM strategy—from audience insight and messaging pillars to launch comms and customer engagement—so your team knows exactly what to say, when to say it, and who to say it to.
What's included
Competitor Research
A breakdown of how competing products position similar features—highlighting differentiation and whitespace.
GTM Brief
A focused document summarizing target audience, messaging pillars, positioning, risks, timing, and recommended comms channels.
Feature Announcement Comms
Launch-ready copy for email, push notification, or in-app messages to announce your new feature to existing users.
General Availability Messaging
Clear, polished public-facing copy for launch day, ready for your website, email, or social channels.
AJ's other services
$500