An HTML landing page is typically a single page with a clear and concise message and a call-to-action (CTA) that encourages the visitor to take a specific action, such as signing up for a newsletter, downloading a whitepaper, or making a purchase.

The landing page is designed to be highly focused on the specific goal and is usually stripped of any extraneous information or navigation links that could distract the visitor from the intended action.

An HTML landing page can be created by creating a custom page template or by using a third-party module or service that specializes in landing page creation. The page can be styled using HTML, CSS, and JavaScript to create a visually appealing design that is consistent with the brand's identity and the specific marketing campaign's messaging.

Once the landing page is live, it can be integrated into the marketing campaign through various channels, such as social media, email marketing, pay-per-click advertising, or organic search engine optimization. The landing page's performance can be tracked using various analytics tools to measure its effectiveness and make data-driven improvements to the page's design and messaging.