Email marketing is generally used for marketing purposes, and emails get sent in bulk from a business to many recipients at once. Bulk email aims to promote the business, sell goods, and develop relationships. You can use bulk email services to send newsletters, promotions, advertisements, marketing emails, and everything in between! Determine how you want your email marketing campaign to run, and how you want to distribute content. The frequency at which you send mass emails is up to you, but less is always more!