What's included

• Questionnaire ✏️

  Developing a detailed understanding of you as the founder, the motivations behind your business, and your goals.

• In-depth Assessment 👩🏾‍💻

  Leveraging your questionnaire as a base to do research and perform my own deep dive on the industry, competitors, audience, and finding opportunities for your brand to capture.

• Strategy Development 💥

  Creating a unique story and path for your brand. When the vision is clear, it plays a significant role in differentiating yourself in the market. At this stage we will: 👉🏾 Identify your target audience and personas 👉🏾 Perform a competitive analysis for 2 competitors 👉🏾 Establish communication guidelines

• Final Delivery 📬

  You will receive a thorough document that includes 👉🏾 Brand Goals, Brand Purpose, Brand Mission, Brand Vision, Brand Personality, Brand Voice 👉🏾 Target Audience, Their Behaviors, Their Personalities, Their Deep Motivations, Audience Personas, Problems & Solutions 👉🏾 Competitor Analysis, Brand Differentiation / Positioning 👉🏾 Mood board & Creative Direction, Photography Direction, Brand Tonality