Social Media Management | Beauty, Lifestyle, DTC Brands, & more

Shahana Abbasi

Contact for pricing

About this service

Summary

With 10+ years of experience as both a digital marketing consultant and established creator (my IG @shahanateagan), I help brands scale their online presence through social media management, strategic content creation, and community-driven growth marketing. I bring a 360° approach to every project - blending trend-driven strategy, compelling visuals, and influencer-level insight to drive real engagement and brand visibility.
View Shahana's Creative Portfolio Deck | View Shahana's Portfolio Website
Top Clients: Nordstroms, Crocs, Alo, TikTok, Nobu | $2M+ in campaign ROI | 8.7%+, 22.3%+ social engagement rates | Led creator programs to 500+ creators/month | UGC Management Pro |
Prev: Director, Social Media & Influencer Markting, Partnerships Manager

FAQs

  • What platforms do you support?

    Instagram, TikTok, Facebook, Pinterest, LinkedIn, X, and more. We’ll choose what best supports your goals and audience and focus efforts on those.

  • Can you help me grow organically without ads?

    Absolutely. My focus is on organic growth through optimized content, community engagement, and brand storytelling - paid ads are available as a bonus, not a must. Curating a strong online community of real customers is the foundation for successful brand growth over time.

  • Do I need to provide photos/videos or do you handle content creation?

    I can work with content you provide, or help shoot professional quality/iPhone media and or source creators/UGC as needed. I also offer light editing for Reels/TikToks and can help guide brand shoots or batch content days.

  • Do you offer influencer marketing too?

    Yes! I offer influencer discovery, outreach, and campaign setup as an add-on service or full package. Happy to bundle them if needed.

What's included

  • Monthly Content Calendar(s)

    Monthly custom content calendar outlining content themes, post ideas, captions, hashtags, CTAs, and visual guidance-optimized for Instagram, TikTok, LinkedIn, Pinterest, YouTube, etc. Aligned with your brand goals & visual identity, and marketing trends to drive growth.

  • Captions, Hooks & Post Copywriting

    Scroll-stopping copy written for social media posts, Reels/TikToks, stories or carousels | Includes tone-of-voice development and SEO-rich keywords.

  • Post Scheduling & Publishing

    I’ll publish 3–4 posts/week to your core social media platforms using Later, Meta Business Suite, or Buffer, ensuring consistent, on-brand output.

  • Monthly Analytics Report

    Breakdown of KPIs (key performance indicators) like reach, engagement, top-performing content, and growth insights - plus my recommendations on what to improve for future strategy.

  • Reels/TikTok Editing (Basic Edits)

    Light editing for 2–3 short-form videos monthly: trend-tracking, audio sync, text overlays, basic transitions. Perfect for UGC or brand video posts.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Canva

Canva

Instagram

Instagram

Later

Later

LinkedIn

LinkedIn

TikTok

TikTok

Industries

Beauty
Fitness & Wellness
Fashion & Apparel