Smart digital solutions for small travel businessesMaria Papadaki
I am Maria, founder of ma.ma with more than 15 years of experience in the travel industry and digital marketing. My story began when back in 2006 I inherited Papadakis Villas, my family hotel in Crete, which faced the challenge of no clients and a minimal budget in the middle of the Greek economic crisis.
Leveraging my sales and customer service skills plus tons of creativity , I implemented innovative marketing strategies and created a compelling story for my hotel. After identifying my niche, and using attractive offers to bring guests to my hotel, I created a cluster of trusted businesses and collaborated with them in order to guarantee unique, unforgettable holidays for my guests. My little hotel soon became a success story and stayed in the top 5 of Trip advisors lists for more than 7 consecutive years!
This success allowed me to rent out my property and move to Berlin where I deepened my expertise in digital marketing. After nearly two years as a project manager at a digital agency, I transitioned to freelancing, gaining experience in app promotions, e-commerce, and B2B projects, as well as NGOs and film festivals.
My latest venture, ma.ma, reflects my passion for marketing. It stands for various interpretations—marketing .manager, maria.marketer, marketing.master—while embodying my commitment to nurturing every project like my own. So, you got it! If you’re looking for someone to help your project grow, I’m your marketing.mama!
FAQs
Let's be upfront: Digital marketing isn't usually a "flip a switch and suddenly you're fully booked tomorrow" kind of deal. If anyone promises you instant, massive results with zero effort, that sounds a bit dodgy to me (unless they've got a time machine tucked away!).
Think of it more like planting a garden specifically for delicious, revenue-generating fruit. Some things grow faster than others, but the really robust, long-term harvest takes consistent care.
The timeline really depends on what we're focusing on:
Digital advertising (like Google ads or Social media ads): This is often the fastest way to get visibility and traffic. You can start seeing clicks and potentially inquiries or bookings relatively quickly – sometimes within days or a couple of weeks of launching a well-optimized campaign. However, optimizing ads for the best results (getting the right customers at the right cost) is an ongoing process that improves over the first 1-3 months.
SEO (Search Engine Optimization) & Content marketing: This is your long-term powerhouse! SEO is about getting found naturally on Google and other search engines. It takes time for search engines to crawl, understand, and rank your website and new content. You might start seeing some positive movement (like higher rankings for specific keywords or a slight increase in organic traffic) within 3-6 months, but significant, sustained results and authority building usually take 6-12+ months. It's a marathon, not a sprint, but the results are incredibly valuable and sustainable once you get there!
Business coaching: The timeline for seeing results from coaching is the most variable because it depends heavily on your implementation! You might gain clarity, a solid strategy, and feel more confident after just the first session. Seeing tangible business results (like implementing a new process that saves time, launching a campaign we planned, or making strategic decisions that impact revenue) can happen anywhere from a few weeks to several months, directly tied to how quickly and consistently you put the coaching into action.
Factors that influence the timeline:
Your starting point: Are you building from scratch or optimising an existing presence?
Competition: How crowded is your specific niche and location online?
Budget & resources: How much can you invest in ads or content creation?
Consistency: How consistently are you implementing the strategies?
Industry seasonality: Results might naturally align with peak booking periods.
The Bottom Line:
While you might see some quicker wins with advertising or immediate clarity from coaching, building a strong, sustainable digital presence that consistently attracts and converts customers through SEO and content is a commitment that pays off significantly over 6-12 months and beyond.
We'll always focus on strategies that aim for both quicker wins where possible and build that crucial long-term growth for your business!
Contact for pricing
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Google Ads
Google Analytics
SEMrush
Squarespace
Business Strategist
Content Creator
Digital Marketing Specialist
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Maria Papadaki Berlin, Germany
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Smart digital solutions for small travel businessesMaria Papadaki
Contact for pricing
Tags
Google Ads
Google Analytics
SEMrush
Squarespace
Business Strategist
Content Creator
Digital Marketing Specialist
I am Maria, founder of ma.ma with more than 15 years of experience in the travel industry and digital marketing. My story began when back in 2006 I inherited Papadakis Villas, my family hotel in Crete, which faced the challenge of no clients and a minimal budget in the middle of the Greek economic crisis.
Leveraging my sales and customer service skills plus tons of creativity , I implemented innovative marketing strategies and created a compelling story for my hotel. After identifying my niche, and using attractive offers to bring guests to my hotel, I created a cluster of trusted businesses and collaborated with them in order to guarantee unique, unforgettable holidays for my guests. My little hotel soon became a success story and stayed in the top 5 of Trip advisors lists for more than 7 consecutive years!
This success allowed me to rent out my property and move to Berlin where I deepened my expertise in digital marketing. After nearly two years as a project manager at a digital agency, I transitioned to freelancing, gaining experience in app promotions, e-commerce, and B2B projects, as well as NGOs and film festivals.
My latest venture, ma.ma, reflects my passion for marketing. It stands for various interpretations—marketing .manager, maria.marketer, marketing.master—while embodying my commitment to nurturing every project like my own. So, you got it! If you’re looking for someone to help your project grow, I’m your marketing.mama!
FAQs
Let's be upfront: Digital marketing isn't usually a "flip a switch and suddenly you're fully booked tomorrow" kind of deal. If anyone promises you instant, massive results with zero effort, that sounds a bit dodgy to me (unless they've got a time machine tucked away!).
Think of it more like planting a garden specifically for delicious, revenue-generating fruit. Some things grow faster than others, but the really robust, long-term harvest takes consistent care.
The timeline really depends on what we're focusing on:
Digital advertising (like Google ads or Social media ads): This is often the fastest way to get visibility and traffic. You can start seeing clicks and potentially inquiries or bookings relatively quickly – sometimes within days or a couple of weeks of launching a well-optimized campaign. However, optimizing ads for the best results (getting the right customers at the right cost) is an ongoing process that improves over the first 1-3 months.
SEO (Search Engine Optimization) & Content marketing: This is your long-term powerhouse! SEO is about getting found naturally on Google and other search engines. It takes time for search engines to crawl, understand, and rank your website and new content. You might start seeing some positive movement (like higher rankings for specific keywords or a slight increase in organic traffic) within 3-6 months, but significant, sustained results and authority building usually take 6-12+ months. It's a marathon, not a sprint, but the results are incredibly valuable and sustainable once you get there!
Business coaching: The timeline for seeing results from coaching is the most variable because it depends heavily on your implementation! You might gain clarity, a solid strategy, and feel more confident after just the first session. Seeing tangible business results (like implementing a new process that saves time, launching a campaign we planned, or making strategic decisions that impact revenue) can happen anywhere from a few weeks to several months, directly tied to how quickly and consistently you put the coaching into action.
Factors that influence the timeline:
Your starting point: Are you building from scratch or optimising an existing presence?
Competition: How crowded is your specific niche and location online?
Budget & resources: How much can you invest in ads or content creation?
Consistency: How consistently are you implementing the strategies?
Industry seasonality: Results might naturally align with peak booking periods.
The Bottom Line:
While you might see some quicker wins with advertising or immediate clarity from coaching, building a strong, sustainable digital presence that consistently attracts and converts customers through SEO and content is a commitment that pays off significantly over 6-12 months and beyond.
We'll always focus on strategies that aim for both quicker wins where possible and build that crucial long-term growth for your business!
Contact for pricing