Smart digital solutions for small travel businesses

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About this service

Summary

I am Maria, founder of ma.ma with more than 15 years of experience in the travel industry and digital marketing. My story began when back in 2006 I inherited Papadakis Villas, my family hotel in Crete, which faced the challenge of no clients and a minimal budget in the middle of the Greek economic crisis.
Leveraging my sales and customer service skills plus tons of creativity , I implemented innovative marketing strategies and created a compelling story for my hotel. After identifying my niche, and using attractive offers to bring guests to my hotel, I created a cluster of trusted businesses and collaborated with them in order to guarantee unique, unforgettable holidays for my guests. My little hotel soon became a success story and stayed in the top 5 of Trip advisors lists for more than 7 consecutive years!
This success allowed me to rent out my property and move to Berlin where I deepened my expertise in digital marketing. After nearly two years as a project manager at a digital agency, I transitioned to freelancing, gaining experience in app promotions, e-commerce, and B2B projects, as well as NGOs and film festivals.
My latest venture, ma.ma, reflects my passion for marketing. It stands for various interpretations—marketing .manager, maria.marketer, marketing.master—while embodying my commitment to nurturing every project like my own. So, you got it! If you’re looking for someone to help your project grow, I’m your marketing.mama!

Process

The "Let's just chat" call (it's free!): This is step one, and it's super low-pressure. We hop on a call (or video chat, your choice!) for about 20-30 minutes. This is your chance to tell me a bit about your travel/hospitality business, what you're hoping to achieve (more bookings? better online visibility? less stress?), and what's keeping you up at night marketing-wise. It's also your chance to see if you like my vibe and if you think we'd work well together. Think of it as a friendly coffee chat, but about your business dreams!
Getting the lay of the digital land (assessment time): If after our chat, we both feel like there's potential magic to be made, I'll usually do a little digging. This might involve looking at your current website, social media presence, and how you show up in search results. It's like getting a quick health check on your current digital footprint so I can understand where you are now.
Mapping out the first steps (your tailored proposal): Based on our conversation and my quick look around, I'll put together a simple, clear proposal. This isn't a giant, confusing document. It outlines what I see as your biggest opportunities or challenges and suggests how my services (whether it's coaching, SEO help, or ad strategy) could specifically help you tackle them. It's your potential roadmap!
Decision time & setting sail: You review the proposal, ask any questions you have (seriously, ask anything!), and decide if you want to embark on this journey with me. If you're a "heck yes!", we sign a simple agreement, schedule our first proper session or kick-off meeting, and start putting that plan into action!

FAQs

  • What's the typical timeline for seeing results?

    Let's be upfront: Digital marketing isn't usually a "flip a switch and suddenly you're fully booked tomorrow" kind of deal. If anyone promises you instant, massive results with zero effort, that sounds a bit dodgy to me (unless they've got a time machine tucked away!). Think of it more like planting a garden specifically for delicious, revenue-generating fruit. Some things grow faster than others, but the really robust, long-term harvest takes consistent care. The timeline really depends on what we're focusing on: Digital advertising (like Google ads or Social media ads): This is often the fastest way to get visibility and traffic. You can start seeing clicks and potentially inquiries or bookings relatively quickly – sometimes within days or a couple of weeks of launching a well-optimized campaign. However, optimizing ads for the best results (getting the right customers at the right cost) is an ongoing process that improves over the first 1-3 months. SEO (Search Engine Optimization) & Content marketing: This is your long-term powerhouse! SEO is about getting found naturally on Google and other search engines. It takes time for search engines to crawl, understand, and rank your website and new content. You might start seeing some positive movement (like higher rankings for specific keywords or a slight increase in organic traffic) within 3-6 months, but significant, sustained results and authority building usually take 6-12+ months. It's a marathon, not a sprint, but the results are incredibly valuable and sustainable once you get there! Business coaching: The timeline for seeing results from coaching is the most variable because it depends heavily on your implementation! You might gain clarity, a solid strategy, and feel more confident after just the first session. Seeing tangible business results (like implementing a new process that saves time, launching a campaign we planned, or making strategic decisions that impact revenue) can happen anywhere from a few weeks to several months, directly tied to how quickly and consistently you put the coaching into action. Factors that influence the timeline: Your starting point: Are you building from scratch or optimising an existing presence? Competition: How crowded is your specific niche and location online? Budget & resources: How much can you invest in ads or content creation? Consistency: How consistently are you implementing the strategies? Industry seasonality: Results might naturally align with peak booking periods. The Bottom Line: While you might see some quicker wins with advertising or immediate clarity from coaching, building a strong, sustainable digital presence that consistently attracts and converts customers through SEO and content is a commitment that pays off significantly over 6-12 months and beyond. We'll always focus on strategies that aim for both quicker wins where possible and build that crucial long-term growth for your business!

What's included

  • Digital Marketing Strategy Development

    With over 15 years of experience in the travel industry and digital marketing, I am dedicated to empowering businesses in travel and hospitality sector to reach their full potential. My coaching services focus on guiding you through comprehensive competitor analysis and strategic business placement, ensuring you understand the fundamentals of digital marketing. Together, we will identify growth opportunities tailored to your unique business needs, helping you navigate the complexities of the digital landscape for sustainable success. Let me leverage my expertise to transform your business vision into reality.

  • SEO and Content Optimisation

    Discover the full potential of your online presence with my specialised SEO and Content strategy services. I focus on creating tailored content that not only engages your audience but also enhances your search engine visibility. Together, we will develop a comprehensive SEO strategy that includes keyword optimisation, on-page and off-page techniques, and content creation that resonates with your target market. Allow me to guide you in crafting a compelling narrative that drives organic traffic and fosters sustainable business growth.

  • Paid Advertising Management

    Digital advertising is a dynamic and essential component of modern marketing strategies, leveraging online platforms to promote products and services to a vast audience. With various formats available—such as search engine ads, social media promotions, and display advertisements—companies inn the travel and hospitality industry can tailor their campaigns to meet diverse marketing goals. My practice includes analysing campaign data to identify trends, patterns, and insights, then using those insights to improve ad performance and achieve business goals. Let me help you stand out and connect with potential customers.

  • Website Audit and Enhancement

    Let me evaluate your website for usability, performance, and conversion rate optimisation, providing recommendations for improvements.


Skills and tools

Business Strategist

Content Creator

Digital Marketing Specialist

Booking

Google Ads

Google Ads

Google Analytics

Google Analytics

SEMrush

SEMrush

Squarespace

Squarespace

Industries

Travel & Tourism