Brand Design & Strategy

Alex Varela

Starting at

$

1,500

About this service

Summary

Summary
Need a visual identity that truly reflects your brand? Let’s bring your business to life with branding that speaks directly to your audience and sets you apart.
This includes: 🡪 Logo Design + Brand Assets 🡪 Brand Messaging & Voice 🡪 Visual Identity System 🡪 Style Direction (Moodboard, Typography, Color Palette)
Process
🡪 We’ll kick things off with a 1-1 to understand your business, audience, and goals. You’ll share any inspiration, ideas, or existing assets you have. 🡪 I’ll begin crafting the visual direction and brand messaging, followed by your logo and brand system. 🡪 You’ll receive three rounds of revisions to refine everything until it feels just right. 🡪 Once finalized, I’ll deliver all the files and a mini brand guide to keep your visuals consistent moving forward.
FAQs
How long does branding take? Typically, the full branding process takes 3–4 weeks depending on the complexity and how quickly feedback is provided.
Can I give input or request specific styles? Absolutely! Your input is not only welcome — it’s essential. We’ll work together to ensure your brand feels aligned with your vision and business goals.
What if I don’t like the logo or direction? That’s what the 3 revisions are for. You’ll have opportunities to give feedback at each stage so we can adjust the direction as needed.
Do you offer social media templates or other assets? Yes — we can discuss any add-ons like social templates, business cards, or presentation slides. These can be included for an additional fee.
Which tools do you use? I design primarily in Figma and Adobe Illustrator, ensuring clean, scalable assets that are versatile for both print and digital use.

What's included

  • Basic Brand Guidelines

    The starting package includes a custom logo design and essential brand assets (e.g. color palette, typography, and basic brand guidelines).

  • Brand Messaging

    Clear, consistent messaging is key to building a recognizable brand. I’ll help define your brand’s voice, tagline, and core messaging to ensure it resonates with your target audience.

  • Visual Identity System

    Your brand will havea cohesive visual identity system that ensures consistency across all platforms.

  • Moodboard & Style Direction

    To align the design process with your vision, I’ll create a moodboard and style direction that reflects your brand’s personality.

  • 3 Revisions

    You’ll receive 3 rounds of revisions to fine-tune the branding and ensure everything feels just right.

  • File Delivery

    You’ll receive your final logo and brand assets in multiple formats for web and print use, along with a mini brand guide to keep your visuals consistent.

Example projects

Branding and Web Design for a House Cleaning Company

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Figma

Figma

Industries

Design

More services

Website Design + Development 🎨🛠️

Example projects

STARTING AT

$2,000

fixed rate