Brand Design & StrategyAlex Varela
Summary
Need a visual identity that truly reflects your brand?
Let’s bring your business to life with branding that speaks directly to your audience and sets you apart.
This includes:
🡪 Logo Design + Brand Assets
🡪 Brand Messaging & Voice
🡪 Visual Identity System
🡪 Style Direction (Moodboard, Typography, Color Palette)
Process
🡪 We’ll kick things off with a 1-1 to understand your business, audience, and goals. You’ll share any inspiration, ideas, or existing assets you have.
🡪 I’ll begin crafting the visual direction and brand messaging, followed by your logo and brand system.
🡪 You’ll receive three rounds of revisions to refine everything until it feels just right.
🡪 Once finalized, I’ll deliver all the files and a mini brand guide to keep your visuals consistent moving forward.
FAQs
How long does branding take?
Typically, the full branding process takes 3–4 weeks depending on the complexity and how quickly feedback is provided.
Can I give input or request specific styles?
Absolutely! Your input is not only welcome — it’s essential. We’ll work together to ensure your brand feels aligned with your vision and business goals.
What if I don’t like the logo or direction?
That’s what the 3 revisions are for. You’ll have opportunities to give feedback at each stage so we can adjust the direction as needed.
Do you offer social media templates or other assets?
Yes — we can discuss any add-ons like social templates, business cards, or presentation slides. These can be included for an additional fee.
Which tools do you use?
I design primarily in Figma and Adobe Illustrator, ensuring clean, scalable assets that are versatile for both print and digital use.
What's included
Basic Brand Guidelines
The starting package includes a custom logo design and essential brand assets (e.g. color palette, typography, and basic brand guidelines).
Brand Messaging
Clear, consistent messaging is key to building a recognizable brand. I’ll help define your brand’s voice, tagline, and core messaging to ensure it resonates with your target audience.
Visual Identity System
Your brand will havea cohesive visual identity system that ensures consistency across all platforms.
Moodboard & Style Direction
To align the design process with your vision, I’ll create a moodboard and style direction that reflects your brand’s personality.
3 Revisions
You’ll receive 3 rounds of revisions to fine-tune the branding and ensure everything feels just right.
File Delivery
You’ll receive your final logo and brand assets in multiple formats for web and print use, along with a mini brand guide to keep your visuals consistent.
Alex's other services
Starting at$1,500
Duration1 week
Tags
Adobe Illustrator
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Alex Varela Madrid, Spain
- 7
- Followers
Brand Design & StrategyAlex Varela
Starting at$1,500
Duration1 week
Tags
Adobe Illustrator
Figma
Brand Design
Brand Strategist
Digital Marketer
Summary
Need a visual identity that truly reflects your brand?
Let’s bring your business to life with branding that speaks directly to your audience and sets you apart.
This includes:
🡪 Logo Design + Brand Assets
🡪 Brand Messaging & Voice
🡪 Visual Identity System
🡪 Style Direction (Moodboard, Typography, Color Palette)
Process
🡪 We’ll kick things off with a 1-1 to understand your business, audience, and goals. You’ll share any inspiration, ideas, or existing assets you have.
🡪 I’ll begin crafting the visual direction and brand messaging, followed by your logo and brand system.
🡪 You’ll receive three rounds of revisions to refine everything until it feels just right.
🡪 Once finalized, I’ll deliver all the files and a mini brand guide to keep your visuals consistent moving forward.
FAQs
How long does branding take?
Typically, the full branding process takes 3–4 weeks depending on the complexity and how quickly feedback is provided.
Can I give input or request specific styles?
Absolutely! Your input is not only welcome — it’s essential. We’ll work together to ensure your brand feels aligned with your vision and business goals.
What if I don’t like the logo or direction?
That’s what the 3 revisions are for. You’ll have opportunities to give feedback at each stage so we can adjust the direction as needed.
Do you offer social media templates or other assets?
Yes — we can discuss any add-ons like social templates, business cards, or presentation slides. These can be included for an additional fee.
Which tools do you use?
I design primarily in Figma and Adobe Illustrator, ensuring clean, scalable assets that are versatile for both print and digital use.
What's included
Basic Brand Guidelines
The starting package includes a custom logo design and essential brand assets (e.g. color palette, typography, and basic brand guidelines).
Brand Messaging
Clear, consistent messaging is key to building a recognizable brand. I’ll help define your brand’s voice, tagline, and core messaging to ensure it resonates with your target audience.
Visual Identity System
Your brand will havea cohesive visual identity system that ensures consistency across all platforms.
Moodboard & Style Direction
To align the design process with your vision, I’ll create a moodboard and style direction that reflects your brand’s personality.
3 Revisions
You’ll receive 3 rounds of revisions to fine-tune the branding and ensure everything feels just right.
File Delivery
You’ll receive your final logo and brand assets in multiple formats for web and print use, along with a mini brand guide to keep your visuals consistent.
Alex's other services
$1,500