Make better marketing decisions with a clearer view of what happens between an ad click and a purchase.

I help ecommerce businesses review and improve GA4 tracking, Meta Pixel and CAPI, Elevar integrations, advertising catalogue feeds and the Shopify customer journey. My experience comes from managing ecommerce and digital growth at CarniStore, alongside the technical systems that support the store.

A project can cover an audit of your existing events and attribution setup, implementation fixes, checks for duplicated or missing purchase events, catalogue feed configuration, and practical reporting for your team. I also work on loyalty, ambassador store credit workflows and customer experience improvements that support repeat purchases.

I start with your current setup and the questions your reporting needs to answer. We agree on the scope, I implement and validate the changes, and you receive clear notes on what changed and how to maintain it.

Send your store URL, the platforms you use and the problem you are seeing. The scope, timeline and price are agreed after review.