What's included

• Social Media Strategy Document

  This document outlines the core roadmap for your social media presence. It details your target audience, campaign goals, content pillars, and brand voice. Additionally, the strategy document establishes a posting schedule, identifies key performance indicators (KPIs) for measurement, and outlines competitor analysis.

• Content Calendar

  A comprehensive content calendar visually maps out your social media content for a designated timeframe (e.g., month, quarter). This calendar specifies the type of content (image, video, text) planned for each post, along with the platform it will be published on and the corresponding date and time.

• Brand Style Guide

  For projects with a heavy design component, a brand style guide can be included. This guide ensures visual consistency across all social media platforms by outlining your brand colors, fonts, logo usage, and image styles.